Generation Z doesn't just buy products; they invest in values. This digital-native cohort, acutely aware of global challenges, has fundamentally reshaped consumer expectations. What's become abundantly clear is that Gen…
Social media is no longer just a platform for communication and entertainment; it profoundly influences Generation Z’s consumer behavior. For brands looking to effectively engage this demographic, understanding their digital…
Brands are grappling with a challenging target audience: Generation Z. Unlike previous generations, Gen Z—those born roughly between 1997 and 2012—has grown up in an era saturated with constant digital…
The clock is ticking for TikTok. Whether or not the app survives the current scrutiny, one thing is clear: marketers need a backup plan. And that plan needs to go…
In the dynamic landscape of Gen Z marketing, connecting with this tech-savvy and discerning audience requires innovative strategies. At Refuel Agency, we specialize in reaching and engaging Gen Z consumers,…
Pinpointing the right strategy to market to Gen Z digital natives can feel as fickle as ever-changing TikTok trends. In 2023, Gen Z marketing requires more than just selling a…
Gen Z. The name alone exudes mystery – and anyone ever tasked with reaching this consumer audience may have faced the challenge of crafting campaigns that rise to the standard…