The military community in the United States is a close-knit one. Data shows that military service members and their families have close ties to the military community—which can make the…
If your brand hasn’t implemented a strategic plan for advertising to multicultural audiences, then you’re lagging behind the curve. The face of America is changing—Gen Z is the most multicultural…
As companies grow, the amount of support they offer to the communities around them should grow, too. There are many ways for companies to give back, from engaging employees in…
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
Unsplash @kattyukawa While cause marketing used to be a niche form of marketing primarily thought of in relation to nonprofits and NGOs, it has now fully entered the spotlight. Brands…
There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through college-age are heading back to…
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…