What Is Diversity Marketing?
The face of America is changing—Gen Z is the most multicultural generation to date. Once upon a time, general market marketing campaigns were the norm. They aimed to reach as…
Meet the New Winners of College Advertising
College students are the beloved entry consumer for brands. These eighteen to twenty-somethings are out on their own for the first time—ready to make buying decisions that could lead to…
How to Advertise to Military Families
With an overall buying power of $1.3 trillion, the military audience in the United States is not one that brands should be ignoring. And while we often talk about advertising…
5 Reasons Your Brand Should Offer College Student Discounts
College students are an ever-fickle and ever-shifting consumer audience, but they are a vital one for your brand to target. Despite their changing opinions, media preferences, and communication styles, college…
Refuel Agency Broadens Its Higher Education Focus with Thinking Cap Agency Consolidation
SANTA BARBARA, CA and PRINCETON, NJ – February 8, 2022 – Refuel Agency, a standout provider of Media + Marketing services specializing in and reaching select niche audiences throughout the…
5 Things You Need to Know When Marketing to the Asian Consumer Audience
The Asian American consumer market in the United States is an influential and growing consumer segment that your brand should be paying attention to. However, you can’t simply target this…
3 Experiential Marketing Tactics for College Campuses
Gen Z college students are a crucial entry-point consumer segment for today’s brands, but making a true impact with this group can be difficult. Between campus restrictions, fragmented media options,…
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