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Read more about the article Expert Interview: AI’s Role in Predictive Marketing, Pt 1

Expert Interview: AI’s Role in Predictive Marketing, Pt 1

  • Post author:Christina O'Toole
  • Post published:April 19, 2024

The introduction of artificial intelligence to marketing has become a game-changer for brands seeking to elevate their campaigns and connect with their target audiences on a deeper level. Yet, changing…

Continue ReadingExpert Interview: AI’s Role in Predictive Marketing, Pt 1
Read more about the article 5 Mistakes to Avoid When Choosing a Marketing Agency

5 Mistakes to Avoid When Choosing a Marketing Agency

  • Post author:Jacqueline Martinez
  • Post published:April 4, 2024

Choosing the right marketing agency is a pivotal decision that can significantly impact your brand's trajectory. However, in the expansive landscape of options, steering clear of common pitfalls is crucial…

Continue Reading5 Mistakes to Avoid When Choosing a Marketing Agency
Read more about the article Questions to Ask When Choosing an AOR Agency

Questions to Ask When Choosing an AOR Agency

  • Post author:Jacqueline Martinez
  • Post published:February 15, 2024

Setting foot on the journey to choose a marketing agency of record (AOR) is not just a decision; it's a pivotal moment that can redefine the trajectory of your brand's…

Continue ReadingQuestions to Ask When Choosing an AOR Agency
Read more about the article Choosing an Agency of Record: A Comprehensive Guide

Choosing an Agency of Record: A Comprehensive Guide

  • Post author:Christina O'Toole
  • Post published:February 13, 2024

In the dynamic realm of marketing, choosing the right Agency of Record (AOR) is more than a decision; it's a pivotal moment that can redefine your brand's trajectory. For recruiters,…

Continue ReadingChoosing an Agency of Record: A Comprehensive Guide
Read more about the article How to Advertise to Your Target Audiences This Holiday Season

How to Advertise to Your Target Audiences This Holiday Season

  • Post author:Christina O'Toole
  • Post published:November 7, 2023

As the temperature drops and storefronts transform into festive displays, businesses worldwide are strategically positioning themselves for the holiday advertising frenzy—an integral component of the annual retail landscape. In this…

Continue ReadingHow to Advertise to Your Target Audiences This Holiday Season
Read more about the article Veterans Day Marketing: Do Discounts Matter?

Veterans Day Marketing: Do Discounts Matter?

  • Post author:Liz Carmo
  • Post published:October 17, 2022

With Veterans Day right around the corner, many brands are beginning to strategize their Veterans Day marketing campaigns to the military and veteran community. Veterans Day is a great opportunity…

Continue ReadingVeterans Day Marketing: Do Discounts Matter?
Read more about the article 101+ Marketing Statistics Every Marketer Should Know in 2021

101+ Marketing Statistics Every Marketer Should Know in 2021

  • Post author:Christina O'Toole
  • Post published:January 25, 2021

"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…

Continue Reading101+ Marketing Statistics Every Marketer Should Know in 2021
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