Access Military Markets

AMERICA’S #1 MILITARY MARKETING AGENCY

We Deliver the Military Market Other Agencies Can't Reach

Direct access to 43M military consumers through 280+ base partnerships, 8,500+ publishers, and $1M+ proprietary research. Trusted by Fortune 500 brands and agencies for 35+ years.

43M

Military Audience

50%

Fortune 500 Clients

$2B+

Total Billings

35+

Years Experience

America's Most Valuable Audience Requires Specialized Expertise

Military families command $854B in spending power, yet most brands miss the mark. The difference? Direct access. Our 280+ military base partnerships, 400+ publisher network, and proprietary data on 43M consumers deliver performance while competitors waste budget guessing.

Active
Duty

1.3 Million

Active Duty

43%

Gen Z

$68.1B

Spending Power

Reserve/ National Guard

0.8

Reserve/Guard

$134.6K

Household Income

$42.0B

Spending Power

Active Duty + Reserve Spouses

0.9 Million

Military Spouses

50%

Married DoD

$48.2B

Spending Power

Military Veterans

17.9 Million

Veterans (non-retiree)

2.2M

Retirees

$894.6B

Spending Power

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Omnichannel Solutions

Targeted media and promotional tactics to reach and engage your military consumers

Militaryscapes™

Refuel Exclusive!

Effective large format media signage in high traffic facilities on 280 Bases.

OOH

Custom OOH both on and off base including static, signage, content boards and digital out-of-home networks.

Print

Advertise to military audiences in 400+ military print publications including base newspapers and national publications.

Digital

Precision targeting through display, native, video, streaming, OTT, email, newsletters, geo fencing, device ID, and paid search.

Social

Over 93% of active duty military use social media. We deliver social and community influence for superior engagement.

Events + Experiential

Over 30,000 sampling venues and 3,000 + event opportunities reaching active duty, families, DoD, retirees and veterans.

A FEW OF OUR MILITARY
SUCCESS STORIES

Our digital and on-base relationships provide the unique ability to create award-winning, high-return military campaigns.

BMW

BMW

Case StudyBMW Refuel's Data-Driven Approach Fuels BMW's Military Program Success impressions 0 M+ likes 0 comments 0 Target Military Geo…
Schick

Schick

Case StudySCHICK Refuel’s Smooth Connection with Military for Razor Sampling 0+samples0military installations0samples per installation Target Military: 18-34yoActive-Duty Males Geo National…
T-Mobile

T-Mobile

Case StudyT-MOBILE Refuel Provides Nationwide On-Base Coverage for T-Mobile 0 M+ print impressions 0 M+ active military and families 0…
Purchasing Power

Purchasing Power

Case StudyPURCHASING POWER Refuel Gives Federal Employees Purchasing Power 0 experiential impressions 0 M+ on-base OOH impressions 0 M+ digital…
Casio

Casio

Case StudyCASIO Seasonal Campaign Geared for Military Grade Watches 0 Theaters 0 Military Markets 0 M+ Impressions Target Military Geo…
BodyBuilding

BodyBuilding

Case StudyBODYBUILDING.COM Bodybuilding.com Pumps Up Engagement with the Military Audience 0 M+ military personnel 0 impressions 0 samples Target Military…

We Refuel Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants.

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We Refuel Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.

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PROPRIETARY RESEARCH | PERFORMANCE DATA | INSIGHTS | EFFICACY STUDIES

Reach the Military Market with Precision and Respect

Our proprietary Military Explorer™ research uses 100% declared data from 15,000+ sources to eliminate guesswork and power campaign performance.

With 35 years delivering this audience, we combine verified intelligence on military consumers with authentic messaging that earns trust.

Why Brands and Agencies Choose Refuel:

  • Proprietary research from 15,000+ sources updated quarterly
  • Physical presence on 280+ military installations nationwide
  • 8,500+ publisher relationships for guaranteed reach
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