Military

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Marketing and Advertising to the Military: One of the Most Attractive Consumer Segments in the U.S.

The Military Market is young and active - in fact, over 43% are between 17-24 years of age. Advertising to the Military is also one of the best ways to engage hard to reach young men - who are very family-oriented (55% are married and 44% have kids). Active military personnel are also 100% employed, with over $19 billion in total spending power. During service and after discharge, they remain very brand loyal to those who supported them.

Understanding Military Personnel Lifestyles and Habits with Military Explorer TM

The Refuel Agency Military Explorer is the only large-scale study of military personnel and veterans that examines their media usage, digital media consumption, advertising perceptions, shopping patterns, and post active duty plans. Our extensive research and insights, and over 30 years of military advertising and on-installation relationships, make us the indisputable leader for military marketing.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

Military Marketing & Veteran Advertising

Largest Network of Proprietary Military-Based Assets

Refuel’s integrated, multi-platform solutions offer the largest range of military and higher education marketing services in the industry. No other agency possesses the network of national and local relationships that enable us to access nearly all 280+ installations nationwide and place your advertising across military branches including the Army, Navy, Air Force, Marine Corps., and Coast Guard, along with reaching Spouses, Veterans and Federal Employees. From custom sponsorships and events, to large-format Militaryscapes TM, to print and proprietary military digital networks, we do it all.
Click on our award winning programs below to learn more!

Military On Base  Media

MILITARYSCAPES TM
Custom Large Format On and Off Installation OOH Media

Military Events & Sampling

ON-INSTALLATION MILITARY EVENTS & SAMPLING
Custom On-base Event Access, Sponsorships and Promotions

Print Advertising To The Military

MILITARY NEWS NETWORK TM
Access to ALL Base Newspapers, National Military Print, MWR Websites & Social Media Pages

1st Party Military Audience Data

MILITARY AUDIENCE DIRECT TM
Digital and Social Reach to 100% Military-Base Facebook Followers & Website Visitors

Mobile Marketing To Military

BASE MOBILE ZONES
Exclusive GPS-Based Mobile Marketing Strategies and Pre-Identified Device Targeting

Digital & Social Media Advertising to the Military

DIGITAL & SOCIAL MARKETING
Full Suite of Military Targeting Solutions from Streaming, Video and Custom Sponsorship

Featured Posts

Fit to Serve: The Brands Active Duty Depend on to Fuel Their Fitness

Fitness “boot camp” classes seem to have invaded nearly every corner of the earth. (You know it’s popular when the former first lady is hosting her own classes.) But there’s a reason the ...

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Military Power List: Meet the Brands That Active Duty Consumers Love

  The Military market is the most powerful consumer opportunity you probably never heard about. With 6.2 million Military members worldwide, this group’s spending power is enormous. For starters, the average household spends ...

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A military veteran salutes her American flag.  The patriotic veteran wears a military uniform, and she faces the flag with honor and respect.  The silhouette of the solider is shown against a red, white and blue flag background.  There is a flag patch on the sleeve of the woman's military uniform.

Military Appreciation Month: 4 Reasons These Loyal Consumers Should Be On Your Radar

There is no one more deserving of appreciation than the United States Military. Eighteen years ago, Congress allocated proper recognition for the brave men and women who serve our country by designating May ...

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How to Market to Millennial Military Veterans

Where can Advertisers Find Them (and Keep Them)? When looking at the U.S Military Veteran population, there is a vast difference between young, 18-34 Millennial Veterans versus their 35+ Veteran counterparts – especially ...

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2017 Military Explorer Market Research Study

2017 Military Explorer Market Research Study The only large-scale study of the U.S. Active Duty and Veterans examines their media usage habits, digital media consumption, advertising perceptions, shopping patterns, and post active duty ...

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Refuel Agency’s Greg Schober Interviewed at Joint Base McGuire-Dix-Lakehurst

It was a historic day at Refuel Agency, as our military expertise merged with our historical know-how!  On location at Joint Base McGuire-Dix-Lakehurst (JB MDL), our own Greg Schober, Refuel Agency’s Military ...

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Refuel Agency Military Team Accepts Award for Navy MWR Support

Refuel Agency’s Military Programs Manager, Greg Schober, recently visited the Norfolk Mid-Atlantic region to receive recognition on behalf of Refuel Agency for our sponsorship contributions to the Navy Mid-Atlantic Morale, Welfare & ...

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U.S. Active Duty Military Consumers: Strong, Powerful, Savvy and Loyal

Refuel Agency is proud to announce its annual Military Explorer study that looks at the U.S. Active Duty segment and examines their media usage, digital media consumption, advertising perceptions, shopping patterns, and ...

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Featured Posts

SATO Vacations

SATO Vacations SATO Vacations leveraged Refuel Agency’s proprietary Military Ad Network™ (MAN), including our Military Email Database and Military Social Media Targeting to raise awareness for its vacation offerings specific to the military ...

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Casio G Shock

Casio G Shock Casio leveraged Refuel Agency’s Out-of-Home Cinema Solutions to promote its G-Shock line of watches during the holiday season. Casio G-Shock’s goal was to produce a lift in their watch ...

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GEICO

GEICO Utilized Refuel Agency’s expertise in the Military market to promote and reinforce auto insurance applicants among active duty military personnel worldwide. Refuel Agency took a 360° approach to promote GEICO’s ‘Proudly Serving the ...

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Ahold

Ahold Ahold utilized Refuel’s key military relationships to gain new military customers for their Stop and Shop Pharmacies. The Tricare Pharmacy Network announced they would no longer be available for CVS customers so Ahold ...

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Purchasing Power

Purchasing Power Purchasing Power leveraged Refuel Agency’s federal government expertise to increase brand awareness and new registrations. Refuel Agency brought Purchasing Power to the forefront of the FedGov consumer market via on-base media ...

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Bodybuilding.com

Bodybuilding.com Bodybuilding.com leveraged Refuel Agency’s Military Ad Network ™ to promote brand awareness and specialty military discounts through on base out-of-home media, on-site activations, and sampling giveaways. At select bases across the U.S., ...

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Axe

Axe refuel agency was picked to promote the launch of AXE’s Buzzed Look Cream refuel agency developed and executed a custom sampling campaign that created a personal connection while placing AXE’s Buzzed Look Cream ...

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Verizon

Verizon refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences. refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging ...

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Target

Target refuel agency was chosen to promote Target’s acceptance of TRICARE – the health care program for uniformed service members, retirees and their families – to military men and women nationwide. refuel agency developed ...

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