Marketing to the Military: One of the Most Attractive Consumer Segments in the U.S.
The Military Market is young and active - in fact, over 43% are between 17-24 years of age. Advertising to the Military is also one of the best ways to engage hard to reach young men - who are very family-oriented (55% are married and 44% have kids). Active military personnel are also 100% employed, with over $19 billion in total spending power. During service and after discharge, they remain very brand loyal to those who supported them.
Understanding Military Personnel Lifestyles and Habits with Military Explorer TM
The Refuel Agency Military Explorer is the only large-scale study of military personnel and veterans that examines their media usage, digital media consumption, advertising perceptions, shopping patterns, and post active duty plans. Our extensive research and insights, and over 30 years of military advertising and on-installation relationships, make us the indisputable leader for military marketing.
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Largest Network of Proprietary Military-Based Assets
Refuel’s integrated, multi-platform solutions offer the largest range of military marketing services in the industry. No other agency possesses the network of national and local relationships that enable us to access nearly all 280+ installations nationwide and place your advertising across military branches including the Army, Navy, Air Force, Marine Corps., and Coast Guard, along with reaching Spouses, Veterans and Federal Employees. From custom sponsorships and events, to large-format Militaryscapes TM, to print and proprietary military digital networks, we do it all.
Click on our award winning programs below to learn more!
Custom Large Format On and Off Installation OOH Media
ON-INSTALLATION MILITARY EVENTS & SAMPLING
Custom On-base Event Access, Sponsorships and Promotions
MILITARY NEWS NETWORK TM
Access to ALL Base Newspapers, National Military Print, MWR Websites & Social Media Pages
MILITARY AUDIENCE DIRECT TM
Digital and Social Reach to 100% Military-Base Facebook Followers & Website Visitors
BASE MOBILE ZONES
Exclusive GPS-Based Mobile Marketing Strategies and Pre-Identified Device Targeting
DIGITAL & SOCIAL MARKETING
Full Suite of Military Targeting Solutions from Streaming, Video and Custom Sponsorship