Multicultural Marketing: Speak to the Youngest and Fastest Growing Consumer Segment in the U.S

With the multicultural market expected to reach 79.1M by 2020, representing $4.6 trillion in total spending, these are today's power consumers - as well as tomorrow's. Multicultural youth are the future of the U.S. - growing by over 2.3M every year. Marketing to Hispanics, African-Americans and other ethnic groups require a deep understanding of their specific cultures and its importance within their daily lives.

Strategic Multicultural Content Alliances

Refuel is the exclusive sales representative for the African American National Newspaper Publishers Association (NNPA) and the National Association of Hispanic Publishers (NAHP). These exclusive partnerships, along with many others, provide tremendous access nationally, regionally and locally.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

Marketing to Hispanic and African Americans

360° Multicultural Advertising Solutions

Refuel reaches millions of multicultural consumers everyday. Our broad range of marketing services effectively surround consumers with targeted, multi-platform advertising messages. Our proprietary digital networks and special sales relationships with over 1500 multicultural publishers give you the efficiencies to reach this powerful audience with one buy.
Click on our award winning programs below to learn more!

Multicultural Broadcast and Out-of-Home Media

Out-of-Home Media, Spot and Local TV and Radio

Print Advertising To targeted Ethnicities

Access to 1400+ Multicultural Newspapers, Magazines, Websites & Social Media Pages

1st Party Multicultural Audience Data

Digital, Social Media, Email and More via our Proprietary 1st Party Data

Multicultural Mobile Marketing

Geo-Fencing and Tracking

Multicultural Digital & Social Media Advertising

Full Suite of Multicultural Targeting Solutions

Custom Multicultural Community Events & Promotions

Custom Events, Promotions and Sampling

Featured Posts

Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

SANTA BARBARA, CALIF. (April 6, 2017) – Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa ...

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NNPA and NAHP Join Forces to Create National Advertising Task Force

NEW YORK, NY SEPTEMBER 30, 2015 – Refuel Agency, a leader in youth, military and multicultural marketing and media placement, along with the National Newspaper Publishers Association (NNPA) and National Association of ...

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NNPA and NAHP Press Conference to Be Held on Tuesday, 9/29/15 in Washington, D.C.

(NEW YORK, NY) September 28, 2015 –The National Newspaper Publishers Association (NNPA) and National Association of Hispanic Publishers (NAHP) will be holding a press conference to unveil a “ground breaking alliance” for ...

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NAHP and Refuel Agency Announce the Launch of the Diversity Ad Network (DAN)

Strategic Partnership to Include Digital Advertising Placement Services Representing Hispanic Publishers. Click here to download the Press Release. (NEW YORK, NY) September 25, 2014 re:fuel agency, a leader in Youth, College, Military and Multicultural ...

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Refuel Agency Wins Award for Best Hispanic Print Advertising Campaign & Execution

We’re honored to be selected as the winner for Top Hispanic Print Advertising Campaign and Execution from Portada for our work with Verizon. Our print campaign with Verizon built a groundswell of interest ...

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Featured Posts


Gillette Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel The company was looking to place the Gillette Fusion brand directly into an environment ...

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Emirates Airlines

Emirates Airlines Emirates Airlines selected Refuel Agency’s Diversity Ad Network ™ (DAN), to reach Indians residing in the U.S. The goal was to encourage brand loyalty and highlight the benefits of the ...

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Bein Sports

Bein Sports Bein Sports leveraged the Hispanic Ad Network™, to promote and build awareness of the Bein Sports network to the Hispanic community. A comprehensive print campaign utilizing Refuel’s Hispanic News Network™ was developed ...

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Army National Guard

Army National Guard refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets. refuel developed and launched the “Gol Brazil ...

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Colgate refuel agency was chosen to drive awareness and purchase intent for their ProClinical toothpaste In order to reach African-American women in an uncluttered environment - focused on looking and feeling good - refuel ...

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University of the Rockies

University of the Rockies The University tapped refuel agency to increase school enrollment among multicultural working professionals in the Denver market. To emphasize the University of the Rockies’ commitment to diversity, refuel agency developed ...

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Verizon refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences. refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging ...

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