Multicultural

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Taking advantage of multicultural marketing gives you a huge upper-hand in product advertisements. If you’re not considering a diverse audience while you market, you are missing out on an array of opportunities.

Multicultural Marketing: Speak to the Youngest and Fastest Growing Consumer Segment in the U.S

With the multicultural market expected to reach 79.1M by 2020, representing $4.6 trillion in total spending, these are today's power consumers - as well as tomorrow's. Multicultural youths are the future of the U.S. - growing by over 2.3M every year. Marketing to Hispanics, African Americans and other ethnic groups require a deep understanding of their specific cultures and its importance within their daily lives.

Strategic Multicultural Content Alliances

Refuel is the exclusive sales representative for the African American National Newspaper Publishers Association (NNPA) and the National Association of Hispanic Publishers (NAHP). These exclusive partnerships, along with many others, provide tremendous access nationally, regionally and locally.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

Multicultural Marketing to Hispanic and African Americans

360° Multicultural Advertising Solutions

Refuel reaches millions of multicultural consumers everyday. Our broad range of marketing services effectively surround consumers with targeted, multi-platform advertising messages. Our proprietary digital networks and special sales relationships with over 1500 multicultural publishers give you the efficiencies to reach this powerful audience with one buy.
Click on our award winning programs below to learn more!

Multicultural Broadcast and Out-of-Home Media

TARGETED MEDIA SOLUTIONS TM
Out-of-Home Media, Spot and Local TV and Radio

Print Advertising To targeted Ethnicities

DIVERSITY NEWS NETWORK TM
Access to 1400+ Multicultural Newspapers, Magazines, Websites & Social Media Pages

1st Party Multicultural Audience Data

MULTICULTURAL AUDIENCE DIRECT TM
Digital, Social Media, Email and More via our Proprietary 1st Party Data

Multicultural Mobile Marketing

ETHNIC MOBILE TARGETING
Geo-Fencing and Tracking

Multicultural Digital & Social Media Advertising

DIGITAL & SOCIAL SOLUTIONS
Full Suite of Multicultural Targeting Solutions

Custom Multicultural Community Events & Promotions

EVENTS & SAMPLING
Custom Events, Promotions and Sampling

Featured Posts
Happy young woman choosing a red blouse from a shop. Young woman in casuals with backpack checking the quality of blouse she is willing to buy. Happy girl buying new clothes for wardrobe.

Meet The Hispanic Holiday Shopper

  Wish lists and discounts and impulse buys, oh my! The Hispanic consumer has buying habits all their own, and they’re quickly redefining marketing strategies among retailers big and small. But what separates this ...

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Hispanics Spend More Than Other Americans on These 3 Things

  There are a lot of ways you could spend $1.3 trillion. That’s precisely the current spending power of the Hispanic American community. To find out how exactly they’re spending it, Refuel, a specialist ...

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Multi-ethnic group of people stand in line to cast their ballot in the November USA elections at a local polling station. Hispanic woman foreground. Other voters in line background. Ballot box.

New Study: Where Do Hispanics Stand On Politics?

The exploding Hispanic population is poised to influence every aspect of American life -- and politics is no exception. Considering today’s contentious political environment, this power is not to be underestimated. Views of ...

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Portrait of happy parents piggybacking kids outdoors

Your Next Big Opportunity: How to Market to Hispanic Consumers

How do Hispanics consume digital content and ads? Do they prefer ads in Spanish or English? New research from Refuel Agency’s first proprietary Hispanic Explorer consumer research study sheds light on these questions and ...

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New Research: 5 Insights to Reach Hispanic Consumers Online

CMOs from virtually every industry are taking notice of the growth prospects that the Hispanic community presents -- At 56.7 million strong, the Hispanic population accounts for 17.6% of U.S. inhabitants and accounts ...

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Refuel Agency Debuts its First Ever Hispanic Research Study

  The 2017 Refuel Agency Hispanic ExplorerTM represents our first in-depth study on this powerful consumer demographic.  With Hispanic purchasing power projected to reach $1.7 trillion in 2020, and a median age of ...

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2017 Hispanic Explorer Market Research Study

2017 Hispanic Explorer Market Research Study For the first time ever, Refuel has expanded its Explorer study series to include the powerful Hispanic consumer.  This study provides key insights to better understand the ...

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Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

SANTA BARBARA, CALIF. (April 6, 2017) – Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa ...

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NNPA and NAHP Join Forces to Create National Advertising Task Force

NEW YORK, NY SEPTEMBER 30, 2015 – Refuel Agency, a leader in youth, military and multicultural marketing and media placement, along with the National Newspaper Publishers Association (NNPA) and National Association of ...

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NNPA and NAHP Press Conference to Be Held on Tuesday, 9/29/15 in Washington, D.C.

(NEW YORK, NY) September 28, 2015 –The National Newspaper Publishers Association (NNPA) and National Association of Hispanic Publishers (NAHP) will be holding a press conference to unveil a “ground breaking alliance” for ...

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NAHP and Refuel Agency Announce the Launch of the Diversity Ad Network (DAN)

Strategic Partnership to Include Digital Advertising Placement Services Representing Hispanic Publishers. Click here to download the Press Release. (NEW YORK, NY) September 25, 2014 re:fuel agency, a leader in Youth, College, Military and Multicultural ...

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Refuel Agency Wins Award for Best Hispanic Print Advertising Campaign & Execution

We’re honored to be selected as the winner for Top Hispanic Print Advertising Campaign and Execution from Portada for our work with Verizon. Our print campaign with Verizon built a groundswell of interest ...

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Featured Posts

Gillette

Gillette Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel The company was looking to place the Gillette Fusion brand directly into an environment ...

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Emirates Airlines

Emirates Airlines Emirates Airlines selected Refuel Agency’s Diversity Ad Network ™ (DAN), to reach Indians residing in the U.S. The goal was to encourage brand loyalty and highlight the benefits of the ...

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Bein Sports

Bein Sports Bein Sports leveraged the Hispanic Ad Network™, to promote and build awareness of the Bein Sports network to the Hispanic community. A comprehensive print campaign utilizing Refuel’s Hispanic News Network™ was developed ...

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Army National Guard

Army National Guard refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets. refuel developed and launched the “Gol Brazil ...

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Colgate

Colgate refuel agency was chosen to drive awareness and purchase intent for their ProClinical toothpaste In order to reach African-American women in an uncluttered environment - focused on looking and feeling good - refuel ...

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University of the Rockies

University of the Rockies The University tapped refuel agency to increase school enrollment among multicultural working professionals in the Denver market. To emphasize the University of the Rockies’ commitment to diversity, refuel agency developed ...

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Verizon

Verizon refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences. refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging ...

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