Marketing to College Students: Brand Introductions that Last a Lifetime

The College Market consists of over 21 Million entry point consumers. They are Impressionable with discretionary spending that exceeds $203 Billion. With more than $523 Billion in total spending power, these millennials are multi-category buyers and powerful influencers for their peers. They actively engage in social media and consume content on an average of 7 devices, over 45.8 hours per week!* *Source: 2016 Refuel Agency College Explorer

Understanding College Student Lifestyles and Habits with College Explorer TM

Our longevity, commitment and client success, within the college market, is evident with our annual investment to understand the evolving behaviors, lifestyles and habits of this moving target. Now in its 15th year, Refuel Agency's award winning College Explorer is the largest research study of its kind. Complete the form to request free a copy.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

College Advertising – Marketing to College Students

Largest network of proprietary college based assets

Refuel’s 360◦ multi-platform solutions offer the largest range of college marketing services in the industry. We own the vast majority of our media and digital assets on campus and offer an exclusive brand advocate solution, College Club TM, a unique peer to peer ambassador program. Our multiple touch points throughout the campus environment ensure maximum exposure and repeat impressions.
Click on our award winning programs below to learn more!

College Place Based Media

Largest College Out-of-Home Media Network

College Brand Ambassadors

Live and Social Media Peer to Peer Ambassador Network, Events & Sampling

Print & Digital Advertising To College Students

Access to 3400+ Student Newspapers, Magazines, Websites & Social Media Pages

College Digital & Social Marketing

Digital and Social Media Solutions That Pinpoint College Students

Mobile Marketing To College Students

Geo-Behavioral and GPS Based Student Device Targeting

1st Party College Student Data

Reach Students Directly via Digital, Social Media, Email and More with our Proprietary 1st & 3rd Party Student Database

Featured Posts
Happy young student girl with smartphone

Connecting With College Students in 2017: What Brands Need to Know

College students are famous for being broke. But don’t let the ramen jokes fool you — even though they may not make a lot of money, they spend a ton of it. ...

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The Strategic Power of Out-of-Home Media in a Digitally Cluttered World

When it comes to marketing to the Gen Z generation, whether in High School or in College, clients usually lead their inquiry around the College Digital Tactics in our arsenal, in order to ...

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Campus Source In Action!

    VIDEO:  Campus Source Network reaches over 8 Million students on average per month. Find out how Refuel Agency can help your brand reach these college entry-point consumers using our proprietary college out-of-home ...

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2017 College Explorer Market Research Study

2017 College Explorer Market Research Study The largest and most comprehensive study on college students of its kind, this year’s must have college resource dives even deeper to provide an unparalleled look into ...

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College Millennial vs. Gen-Z Students (A Campus Divided)

Over the last decade, media planners and marketers have been obsessing over how to decode and engage millennial consumers. Now there is a new generation, Gen-Z, which is coming of age as ...

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Top 6 Methods for Motivating Brand Loyalty among College Millennials

In a time of developing consumer behaviors and purchase patterns, “Discounts” lead the way to establish brand loyalty with college students, according to Refuel Agency’s annual College Explorer, a proprietary study that ...

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7 Most Effective Media Tactics for Influencing Millennial College Student Voters

What is the best way to reach college students when it comes to influencing their vote in upcoming elections?” That is a question that we get a lot at Refuel Agency. Now ...

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College Student Discretionary Spending Continues to Rise, They Plan to Vote in Upcoming Elections, And Forecast Higher Post Graduate Earnings

Youth marketing specialist Refuel Agency releases its latest College Explorer TM study, now in its 15th year. Click here to read the original press release NEW YORK, NY (PRWEB) February 03, 2016 - ...

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Refuel Agency Unveils the 2015 College Explorer

College students wield incredible spending power and influence. In 2015, the universe grew to 21.8 million students with $523 billion in total spending. And while non-discretionary spending declined slightly, discretionary grew an ...

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Refuel Agency Wins 2015 Platinum Hermes Creative Award for College Explorer

Refuel Agency was recently honored with a Platinum Hermes Creative Award for our work on the 2014 College Explorer research study. Now in its 14th year, College Explorer is the only comprehensive study ...

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Refuel Agency Unveils College Ad Network (CAN™)

A “No Limits” Approach to Ensure Maximum Reach of the College Market. Click here to download the Press Release. (NEW YORK, NY) February 24, 2014 –Refuel Agency, a leader in Youth, College, Military and ...

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Refuel Agency Receives 2014 Hermes Creative Award For College Explorer

We’re thankful to be recipients of the 2014 Hermes Creative Award for our work on the Refuel Agency College Explorer research study. Now in its 14th year, College Explorer is the only ...

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Featured Posts

Procter & Gamble

Procter & Gamble P&G leveraged the College Ad Network™ , to introduce Freshman students to new products sold at participating Walmart locations nationwide. A total of 139 colleges took part in the Refuel/P&G ReadyU™ ...

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AT&T AT&T utilized Refuel Agency’s College Ad Network™ (CAN), in an integrated, digital-only campaign to convert college students off their family plans, regardless of carrier, and onto their own individual plans. AT&T offered specific ...

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Red Bull

Red Bull Red Bull capitalized on the Fall final exam season in colleges throughout the southeast, utilizing Refuel’s proprietary College Source™ media network. Red Bull came to Refuel Agency to capitalize on the ...

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Cengage Cengage utilized Refuel Agency’s College Club™ proprietary student ambassador platform for a 4-week product purchase/activation and awareness campaign. The leading educational content, technology, and services company for the higher education market, ...

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Kiss Nails

Kiss Nails Kiss Nails selected Refuel Agency and its proprietary College Club™ program to drive awareness and trial of its imPRESS Gel Manicure technology products. Refuel recruited, trained and deployed female brand ambassadors (BA’s) ...

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Yelp EAT24

Yelp EAT24 Yelp EAT24 utilized Refuel Agency’s College Club™ proprietary student ambassador platform to introduce and drive awareness of its new order delivery service and mobile app. In order to make ...

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Brita Brita leveraged the Refuel College Ad Network™ (CAN) to reach and engage college students across California Brita came to Refuel desiring to capitalize on college student’s increasing thirst for purified water in California ...

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Arm & Hammer

Arm & Hammer Arm & Hammer leveraged Refuel Agency’s proprietary on-campus College Ad Network™ to promote its latest Power Pak laundry product. Utilizing Campus Source™, Arm and Hammer’s messaging blanketed residence halls and ...

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Spotify Refuel Agency chosen to drive awareness for Spotify’s premium streaming service and its student discount program utilizing its proprietary College Ad Network™ (CAN) Using Refuel’s digital place-based media at 27 colleges in 16 ...

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LinkedIn, PWC (Price Waterhouse Coopers)

LinkedIn, PWC (Price Waterhouse Coopers) Refuel Agency worked with PWC and Linkedin to produce and execute a Fall career recruitment event held at NYU. Held at NYU’s Kimmel Center, the filled to capacity event ...

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Trojan Refuel Agency was asked to spread college millennial awareness of Trojan’s PSA campaign on consensual sex. Through Refuel’s College Ad Network™ (CAN), Trojan print and place-based media ads saturated 24 campuses throughout the ...

Read More refuel agency selected to drive the online retailer’s textbooks sales and buybacks and grow “Amazon Student” loyalty programs. During the Fall back-to-school timeframe, refuel agency successfully implemented a college marketing strategy that delivered ...

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MAXIM refuel agency embarked on a nationwide campus fitness tour to promote MAXIM Magazine & Body Fortress fitness products The team hit 10 major campuses across the country reaching thousands of students through competitive ...

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Paramount Pictures

Paramount Pictures refuel agency chosen to promote The Dictator refuel agency developed and executed a multi-platform campaign across 15 targeted campuses two weeks prior to the film’s release. Brand ambassadors distributed custom Frat Packs ...

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Samsung refuel agency picked to promote the launch of Galaxy S III refuel agency was picked to promote, and drive sales of, Samsung’s Galaxy S III smartphone among college students. The Agency developed and ...

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