2019 Gen Z Explorer Market Research Study

Gen Z. Who are they? What do they represent? How are they different from the previous generation? This comprehensive report provides an in-depth look at their beliefs, brand influence, shopping habits, media consumption, and so much more. Our in-depth youth marketing study offers marketers a unique deep dive into this demographic cohort to effectively engage, influence and deliver these trendsetters.


  • Demographics
  • Generational Identity
  • Purchasing Power and Influence
  • Shopping Habits
  • College Plans
  • Media Consumption
  • Ad Perceptions

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