2019 Gen Z Explorer Market Research Study

2019 Gen Z Explorer Market Research Study

2019 Gen Z Explorer Market Research Study

Gen Z. Who are they? What do they represent? How are they different from the previous generation? This comprehensive report provides an in-depth look at their beliefs, brand influence, shopping habits, media consumption, and so much more. Our in-depth youth marketing study offers marketers a unique deep dive into this demographic cohort to effectively engage, influence and deliver these trendsetters.

WHAT’S IN THE REPORT?

  • Demographics
  • Generational Identity
  • Purchasing Power and Influence
  • Shopping Habits
  • College Plans
  • Media Consumption
  • Ad Perceptions

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Picture of Jeff Miller

Jeff Miller

Jeff oversees the college and youth division at Refuel Agency. With his comprehensive understanding of this attractive consumer audience and extensive marketing experience, Jeff brings strategic, insight-driven thinking and unparalleled enthusiasm to decoding and engaging these consumers on behalf of his clients and the Refuel team.

AI Content Disclosure: Some content in this post may have been created with the assistance of AI tools. Any AI-generated written content has been reviewed, edited, and approved by a member of the Refuel Agency team, who holds editorial responsibility for this publication. This disclosure is made in accordance with the EU AI Act (Article 50), California AI transparency laws (SB 942/AB 853), and FTC guidelines on truthful and non-deceptive content.

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