Military Marketing Solutions
Delivering Military Marketing Networks
Refuel Military is dedicated to helping brands authentically and intelligently reach the Military Audience. We use our partnership leverage, proprietary consumer and efficacy research, customized creative services, media networks, marketing programs, and unmatched consumer data sets to drive engagement results for clients. Our omni-channel media approach provides a direct 1:1 connection to this consumer audience.
Military Out-of-Home (OOH)
Refuel represents and operationally coordinates the largest global selection of on-base, OOH media solutions for advertisers desirous of engaging the coveted niche Military Audience. Our military-focused campaign experts will maximize exposure for your brand through strategically integrated displays. Over 93% of on-base, OOH ad viewers take a specific action, and our goal is to deliver these results for your brand.
Militaryscapes™
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- Militaryscapes™
These customized, large-format, high impact displays & spectaculars garner significant attention. They represent the centerpiece of any brand domination campaign. Located throughout bases key high-traffic buildings and streets, interior and exterior options available.
Media Types:
- Interior and exterior wall wraps
- Counter wraps
- Window wraps
- Sports field wraps
- Ambient media (lifeguard towers, vehicle wraps, etc.)
- Large Format Signage and Clings
Digital Out-of-Home
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- Digital Out-of-Home
Digital display networks are an important vehicle for the military departments to communicate to personnel at buildings throughout the bases. Through Refuel partnership, they also allow for sharing up-to-date brand messages to military consumers.
Media Types:
- Marquees/Billboards
- Digital Monitors
- Bowling Monitors
- Cinema
On-Base Media
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- On-Base Media
On-base, OOH media solutions in smaller formats are very popular. Multiple street furniture and targeted options available.
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- Content Board Networks including Family Centers, Fitness, Transition, Gaming, and more
- Posters and Banners
- Flyers
- Standees
- Website Integration
Off-Base Media
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- Off-Base Media
Reach military personnel and families as they move around the base community with off-base and near-base OOH. This includes traditional billboards, transit, airports and store options.
Media Types:
- Traditional billboards at installation entrances and exits
- Bus ads and transit shelter displays
- Airport Ads
Military Digital & Social Media
Deliver your brand message with precision targeting via Refuel’s proprietary aggregation of first-party data solutions. Our custom-curated Military Audience database boasts 20 million unique email addresses that are leveraged across all Digital and Social Media channels 1:1. Combine our in-house military tactical planners and data experts with our ‘Real Time Analytics & Media Performance Dashboard’ (RAMP) to ensure dedicated Campaign Management for overall transparency and holistic performance of your military social media marketing and digital strategies based on benchmarks that surpass industry standards.
Military Digital Marketing
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Media Types:
• Programmatic Display
• Video/OTT
• Native Ads
• Mobile Device Monitoring
• Mobile Geo-Fencing
• Search Engine Marketing (SEM)
• Streaming Media
• Website Publisher Direct
• Military Online Communities
• E-Newsletters
• Email Marketing
Military Social Media Capabilities
Social media ads garner the most attention from viewers. Over 93% of Active Duty Military members currently use social media, and our dedicated social 1:1 solutions team will ensure you reach this audience segment with precision. We match socials to our email and postal database, seamlessly blending your messaging strategy across social, email, and programmatic media. Half of Active Duty Military members report paying attention to social media ads, and 75% report taking further action. Our experienced team of dedicated social buyers will curate your custom audience based on your brand’s strategic goals and manage your military social media marketing campaign from start to finish.
Military Print Marketing
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Military National Newsprint and Magazines
Printed weekly, monthly, or annually, these publications target anyone from active duty to veterans to spouses. There are 60 national publications with a total circulation of 7 million, garnering over 21 million impressions.
Military Base Newspapers
The official and unofficial news sources on-base and surrounding areas that are distributed to military and civilian personnel. Content is primarily focused on local news, events, people and more. There are 100 base publications with a total circulation of over 1.4 million, garnering 3.5 million impressions.
Military Base Magazines (MWR/FSS/MCCS)
These publications highlight events and activities that are taking place on-base. Whether it be seasonal events, community calendars, recreational life, etc. these magazines are the go-to information source. There are 50 base magazines totaling to a circulation over 500k, with over 1.5 million impressions.
Military Annual and Regional guides
Annual guides contain critical information for base visitors, employees, and service members. Base maps are also typically included in these guides and are distributed in welcome packets for newcomers. There are 25 publications with a total circulation of 400k, garnering over 1.2 million impressions.
Media Types:
• ROP ads
• Pre-printed inserts (FSI)
• Specialty Ads
• Post-its
• Cover-wraps
• Spreads
• Advertorials, etc.
• Premium Position
Military Experiential Marketing
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From eSports to fun runs, 88% of those who pay attention to on-base events were influenced to buy the product or service. Our team of military experiential marketing experts have extensive knowledge surrounding the various military focused, nationwide events held on-and-off-base annually. This devoted team will strive to understand your brand’s goals and provide a sound recommendation for your brand to seamlessly connect with this coveted Military Audience. Whether by personal hand-to-hand sampling, or broad overarching sponsorships, your brand will gain unparalleled exposure.
Monthly Event Access to:
- BaseFEST music festivals
- Military Influencer Conference
- Air shows
- Sporting/fun runs
- Family events
- Concerts