Refuel Agency | Case-Study - FDA Teen Marketing

Case Study – FDA


“The Real Cost” of Vaping


U.S. Food and Drug Administration




Teens / Gen Z

cause marketing


After launching the first iteration of “The Real Cost” campaign against tobacco, the FDA sought to expand their message to teens to include the dangers of e-cigarette use and vaping.

Key Results

This successful guerilla / postering campaign was deployed in 10,000 high schools across the nation. Using strategic placements and “snarky and irreverent” messages, Refuel achieved 761 million total impressions for the FDA.


With data and insights collected from our proprietary Teen and Gen Z Explorer series, Refuel knows that teens are 14% more likely to see an out-of-home ad and nearly half of students exposed to in school media took action after seeing the ad. Furthermore, almost one-third of those students discussed the ad with a family member or friend.

About Client

The Food and Drug Administration is a federal agency of the United States Department of Health and Human Services and is responsible for protecting the public health by ensuring the safety of food, drugs, cosmetics, and medical devices.

Omni-Channel Solutions

Our teen and Gen Z marketing experts at Refuel have a large network of established in-school relationships nationally and leveraged them with an extensive, relevant message for this guerilla marketing campaign to successfully convey the FDA’s message.

Make An Impact With Your Cause Marketing Campaign

Media is a powerful way to inform, educate, and inspire. And at Refuel, we believe in the importance of educating our niche young audiences about the most important social impact causes of our time. Our proprietary research combined with our omni-channel solutions will place your campaigns in front of your target audience for repeat exposure and inspired action. Let us help you make an impact.  

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