2018 College Explorer Market Research Study – An Analysis of the College Market
Refuel Agency is #1 in providing data-driven results for marketing to college students, and it’s because we understand the the college market better than anyone. College students are a point of entry consumer with over $593B in spending power. We have over 30 years of marketing to college students – and it all starts with the research.
If you’re looking to find out more about how college students spend money, then you are in the right place. This year’s 2018 College Explorer Market Research Study is the largest and most comprehensive study examining the spending habits, media usage, buyer personas, and more about the college market.
In the study, we dive into college students’ spending behaviors and patterns, as well as their media consumption, mobile usage, lifestyle preferences and much more. Your number one resource for Millennial and Generation Z college student marketing just got even “smarter”.
Read next: The Ultimate Guide to Marketing to Gen Z
What’s In The 2018 College Explorer Market Research Study:
- College Market Snapshot
- Spending Power
- Shopping Habits
- Advertising Category Findings
- Media Consumption
- Mobile Usage
- Social Influencers
- Most Effective College Advertising Tactics
If you’re looking for exclusive insights to craft a targeted campaign, boost your campaign’s results, and make educated decisions about your brand’s direction, then this research study is perfectly suited to supplement your efforts.
Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights
Here is a first look at some of the key findings from this year’s market research study: