![How to Launch An Authentic Black History Month Marketing Campaign [With Examples]](https://www.refuelagency.com/wp-content/uploads/2021/01/iStock-1045993746-e1611083523324-768x613.jpg)
How to Launch An Authentic Black History Month Marketing Campaign [With Examples]
Brands this year have hit the ground running to meet their business goals -- one of which, for many, is to grow your business and start attracting more diverse and…
How Election 2020 Missed the Mark on Reaching Hispanic Voters
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing that we can all agree…
![How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]](https://www.refuelagency.com/wp-content/uploads/2020/11/iStock-1064841594-e1604617499760-768x614.jpg)
How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
African American Consumers Are Driving Change in These 3 Markets
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall African American spending power. Though Black consumers make up 14% of the total US…
3 Things Smart Marketers Know About Young Black Consumers
The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…
Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital Noise
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
6 Examples of Brands Who Got Multicultural Marketing Right
The face of America is changing – Gen Z is the most multicultural generation to date. We’ve explained in a previous post why your general market message isn’t making the…