The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
The face of America is changing – Gen Z is the most multicultural generation to date. We’ve explained in a previous post why your general market message isn’t making the…
As the 2020 election grows closer, political advertisers are optimizing their campaign strategies. Winning the multicultural vote is crucial in many communities and states – but reaching multicultural voters can be a challenge. As we’ve detailed in a…
Your team has been preparing to launch your new product, service, or marketing campaign for weeks. You’ve finally created a marketing message that you hope will make an impression on your target audience. Your…