The Ultimate Guide to Marketing to Gen Z
As the first true generation of digital natives, Gen Z is coming of age and reshaping the world in their image. Our economy, our culture, and even our media will…
So, What Will On Campus Advertising Look Like in the Fall?
Brands crafting on campus marketing campaigns to reach college students in the fall have their foot between the gas and the brakes right now as we are all slowly peeking our…
What These 3 Gen Z Consumer Habits During the Pandemic Mean for Your Brand
Gen Z is gearing up to be the largest consumer audience at 151.1B, wielding over $265.6B in collective spending power. And if your brand hasn’t already invested in learning Gen Z consumer habits, now is more important of a time to…
How Coronavirus Impacts Students
From virtual tours to delayed admission: how coronavirus impacts students Princeton, NJ – March survey results by Thinking Cap Agency, a media partner for university enrollment marketing and Refuel's sister agency, show…
Silver Linings Playbook: Determining Your Pandemic Marketing Strategy
A global pandemic. Jittery markets. Nothing on store shelves except chocolate hummus. None of us imagined that this new year would lead to worldwide cancellations and effective-immediately work from home policies – but here we are. And when it comes…
2018 College Explorer Market Research Study
2018 College Explorer Market Research Study - An Analysis of the College Market Refuel Agency is #1 in providing data-driven results for marketing to college students, and it's because we…
What’s Hot and What’s Not: A Review of College Students’ Digital Habits in 2017
This fall, 21.6 million college students headed back to campus and are projected to spend more than $207 annually. Where and how have they been spending and what are college…