College students are an ever-fickle and ever-shifting consumer audience, but they are a vital one for your brand to target. Despite their changing opinions, media preferences, and communication styles, college…
Gen Z college students are a crucial entry-point consumer segment for today’s brands, but making a true impact with this group can be difficult. Between campus restrictions, fragmented media options,…
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
College students and university students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield…
Today’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win them over. They need to…
Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation lives and breathes in…