Meet the New Winners of College Advertising
College students are the beloved entry consumer for brands. These eighteen to twenty-somethings are out on their own for the first time—ready to make buying decisions that could lead to…
5 Reasons Your Brand Should Offer College Student Discounts
College students are an ever-fickle and ever-shifting consumer audience, but they are a vital one for your brand to target. Despite their changing opinions, media preferences, and communication styles, college…
3 Experiential Marketing Tactics for College Campuses
Gen Z college students are a crucial entry-point consumer segment for today’s brands, but making a true impact with this group can be difficult. Between campus restrictions, fragmented media options,…
How to Reach Gen Z This Holiday Season
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…
How to Advertise to Parents (to Reach Teens)
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
Your Guide to Effective On Campus Advertising Strategies
College students and university students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield…
5 Steps to Build A Student Brand Ambassador Marketing Program That Drives Results
Today’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win them over. They need to…