Today’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win them over. They need to…
Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation lives and breathes in…
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles,…
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The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
Before the COVID-19 crisis, we were already seeing consumers gravitating towards purpose-driven brands (especially among Gen Z consumers). But now, this crisis could potentially enshrine brand purpose and cause marketing…