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Read more about the article Why You Should Advertise to College Students (+ How to Win Every Time)

Why You Should Advertise to College Students (+ How to Win Every Time)

  • Post author:Jeff Miller
  • Post published:May 22, 2023

College students are some of the most important and lucrative prospects your brand should be considering when looking to expand your marketing strategies -- and we're here to break down…

Continue ReadingWhy You Should Advertise to College Students (+ How to Win Every Time)
Read more about the article The Spending Habits of College Students: A Marketer’s Guide

The Spending Habits of College Students: A Marketer’s Guide

  • Post author:Christina O'Toole
  • Post published:April 24, 2023

College students in the US are at a pivotal point in their journey as budding individuals. Often still funded by parents (but starting to earn their own incomes), they are…

Continue ReadingThe Spending Habits of College Students: A Marketer’s Guide
Read more about the article How to Advertise to Greek Life: Marketing to Sororities and Fraternities On-Campus

How to Advertise to Greek Life: Marketing to Sororities and Fraternities On-Campus

  • Post author:Jeff Miller
  • Post published:April 10, 2023

College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…

Continue ReadingHow to Advertise to Greek Life: Marketing to Sororities and Fraternities On-Campus
Read more about the article 3 Tips to Run an On-Campus Product Sampling Campaign

3 Tips to Run an On-Campus Product Sampling Campaign

  • Post author:Jeff Miller
  • Post published:March 6, 2023

College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…

Continue Reading3 Tips to Run an On-Campus Product Sampling Campaign
Read more about the article Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]

Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]

  • Post author:Christina O'Toole
  • Post published:October 28, 2022

Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…

Continue ReadingYour Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]
Read more about the article How to Advertise to College Students with Email Marketing [4 Tips]

How to Advertise to College Students with Email Marketing [4 Tips]

  • Post author:Christina O'Toole
  • Post published:July 20, 2022

The college student population in the US is a lucrative target demographic. Young minds across the country are forming their consumer preferences alongside thousands of their peers as they prepare…

Continue ReadingHow to Advertise to College Students with Email Marketing [4 Tips]
Read more about the article 4 Top Ways our Studies Show to Win College Consumers

4 Top Ways our Studies Show to Win College Consumers

  • Post author:Jeff Miller
  • Post published:April 4, 2022

College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…

Continue Reading4 Top Ways our Studies Show to Win College Consumers
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