College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…
College students are the beloved entry consumer for brands. These eighteen to twenty-somethings are out on their own for the first time—ready to make buying decisions that could lead to…
College students are an ever-fickle and ever-shifting consumer audience, but they are a vital one for your brand to target. Despite their changing opinions, media preferences, and communication styles, college…
Gen Z college students are a crucial entry-point consumer segment for today’s brands, but making a true impact with this group can be difficult. Between campus restrictions, fragmented media options,…
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
College students and university students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield…