How to Market to Veterans
September 22, 2021
The military is a very special community, made up of 40 million military personnel and veterans worldwide and wielding $1.2T in spending power. This audience
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How to Reach the Hispanic Market on Social Media
August 25, 2021
Marketers often turn to social media to connect with their target audiences, and those looking to market to the Hispanic consumer audience are no different.
Cause Marketing: What Brands Must Research Before Supporting to a Charity
August 12, 2021
There is no longer such a thing as “business as usual”. Companies of all sizes are expanding their mission beyond pure profit to take care
Understanding the Military Audience in their Military Transition to Civilian Life
July 15, 2021
The military community in the United States is a close-knit one. Data shows that military service members and their families have close ties to the
3 Reasons to Include Local Media in Your Multicultural Marketing Strategy
July 14, 2021
If your brand hasn’t implemented a strategic plan for advertising to multicultural audiences, then you’re lagging behind the curve. The face of America is changing—Gen
How to Find the Right Cause for Your Brand to Support
June 25, 2021
As companies grow, the amount of support they offer to the communities around them should grow, too. There are many ways for companies to give
How to Advertise to Parents (to Reach Teens)
June 24, 2021
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research.
The Top 8 Types of Cause Marketing Campaigns
June 18, 2021
While cause marketing used to be a niche form of marketing primarily thought of in relation to nonprofits and NGOs, it has now fully entered
10 Tips for Back-to-School Advertising Campaigns That Get Results
May 26, 2021
There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through
Your Complete Guide to On Campus Advertising to College Students
May 3, 2021
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating