Cause marketing was on the rise prior to the pandemic, as consumers increased their expectations for brand transparency, sustainability, fair treatment, and standing up for
At Refuel Agency, we invest in our proprietary research to discover what makes our audiences tick—what their lives are like, how they consume media, what
Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this
“Change is the only constant” must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen
Since the dawn of smartphones, consumer behavior has been irrevocably altered. The powerful machines we all carry in our pockets have transformed us into full-time
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing
The military consumer knows a thing or two about commitment — and commitment was on full demonstration in the making of an innovative campaign that
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall black spending power. Though Black consumers make up 14%