So, What Will On Campus Advertising Look Like in the Fall?
Brands crafting on campus marketing campaigns to reach college students in the fall have their foot between the gas and the brakes right now as we are all slowly peeking our…
Our Origin Story: 30 Years of Marketing Agency Success
The media and marketing industry can be a tough road, one littered with the many companies that have not met the challenge. We thought we’d take a few minutes to…
What These 3 Gen Z Consumer Habits During the Pandemic Mean for Your Brand
Gen Z is gearing up to be the largest consumer audience at 151.1B, wielding over $265.6B in collective spending power. And if your brand hasn’t already invested in learning Gen Z consumer habits, now is more important of a time to…
Don’t Make This One Multicultural Marketing Mistake
Your team has been preparing to launch your new product, service, or marketing campaign for weeks. You’ve finally created a marketing message that you hope will make an impression on your target audience. Your…
How Coronavirus Impacts Students
From virtual tours to delayed admission: how coronavirus impacts students Princeton, NJ – March survey results by Thinking Cap Agency, a media partner for university enrollment marketing and Refuel's sister agency, show…
Silver Linings Playbook: Determining Your Pandemic Marketing Strategy
A global pandemic. Jittery markets. Nothing on store shelves except chocolate hummus. None of us imagined that this new year would lead to worldwide cancellations and effective-immediately work from home policies – but here we are. And when it comes…
Offline Spending with Digital Natives
With the purchasing power of over $260 Billion Dollars, college students possess an enormous portion of discretionary spending throughout the U.S. Looking to engage and convert these entry point consumers…