What Is Diversity Marketing?
March 28, 2022
The face of America is changing—Gen Z is the most multicultural generation to date. Once upon a time, general market marketing campaigns were the norm.
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Meet the New Winners of College Advertising
February 25, 2022
College students are the beloved entry consumer for brands. These eighteen to twenty-somethings are out on their own for the first time—ready to make buying
How to Advertise to Military Families
February 14, 2022
With an overall buying power of $1.3 trillion, the military community in the United States is not one that brands should be ignoring. And while
5 Reasons Your Brand Should Offer College Student Discounts
February 11, 2022
College students are an ever-fickle and ever-shifting consumer audience, but they are a vital one for your brand to target. Despite their changing opinions, media
Refuel Agency Broadens Its Higher Education Focus with Thinking Cap Agency Consolidation
February 8, 2022
SANTA BARBARA, CA and PRINCETON, NJ – February 8, 2022 – Refuel Agency, a standout provider of Media + Marketing services specializing in and reaching
5 Things You Need to Know When Marketing to the Asian Consumer Audience
January 28, 2022
The Asian American consumer market in the United States is an influential and growing consumer segment that your brand should be paying attention to. However,
3 Experiential Marketing Tactics for College Campuses
January 24, 2022
Gen Z college students are a crucial entry-point consumer segment for today’s brands, but making a true impact with this group can be difficult. Between
A Look at the Future of Hispanic Marketing
December 3, 2021
As we near the end of 2021, we wanted to take a few moments to look back at the influences we’ve seen shaping Hispanic marketing,
Four Tips for a Holiday Cause Marketing Campaign that Stands Out
November 9, 2021
Tis the season… for holiday cause campaigns! Nonprofits and their corporate partners come together to tap into the generosity of holiday shoppers by launching creative
4 Ways to Make Your Year-End Holiday Advertising Campaigns Inclusive
November 8, 2021
The holiday season is quickly approaching and brands across sectors are revving up their holiday planning. The holiday season is the peak revenue season for