5 Examples of Brands That Got Cause Marketing Right
Cause marketing was on the rise prior to the pandemic, as consumers increased their expectations for brand transparency, sustainability, fair treatment, and standing up for their beliefs -- but in…
![How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]](https://www.refuelagency.com/wp-content/uploads/2020/11/iStock-1064841594-e1604617499760-768x614.jpg)
How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
Cause Marketing And COVID-19: How the Pandemic is Ushering in a New Era of Brand Purpose
Before the COVID-19 crisis, we were already seeing consumers gravitating towards purpose-driven brands (especially among Gen Z consumers). But now, this crisis could potentially enshrine brand purpose and cause marketing…
What Is Cause Marketing, and How Does it Drive Brand Loyalty?
While cause marketing isn’t new, it is taking the stage in a brand-new way. 2020 is ushering in a new era of marketing, in which brands and the causes they…
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