Government marketing is one of the most misunderstood disciplines in B2B strategy. It looks like commercial marketing on the surface: you have a product or service, you have a buyer,…
Aerospace marketing is not a standard B2B discipline with a defense coat of paint on top. It is a fundamentally different strategic challenge, one where the buying committee includes program…
African American consumers represent one of the most economically powerful, culturally influential, and consistently underserved audiences in the United States. Black buying power is projected to reach $2.1 trillion by…
If you are serious about marketing to Black consumers in 2026, the first thing you need is not a campaign concept. It is a channel map. Black consumers are among…
The U.S. military ended fiscal year 2025 with its most significant recruiting turnaround in more than a decade. The Army met its 61,000-recruit goal four months ahead of schedule, the…
The federal contracting market totaled $765 billion in fiscal year 2025, up 6.2% from $721 billion the prior year, a growth rate that significantly outpaces U.S. GDP and reflects a…
Government marketing is one of the most structurally distinct disciplines in the entire advertising and communications landscape, and it rewards the agencies and brands that understand those distinctions with some…