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Black History month is an annual recognition of the history, achievements, and influence of the Black community. And every February, brands and agencies across the United States launch marketing campaigns…
The Black consumer audience in the U.S. is a vital pulse of culture, trendsetting, and innovation—and an important target audience for your brand. But knowing your target audience is one…
If your brand hasn’t implemented a strategic plan for advertising to multicultural audiences, then you’re lagging behind the curve. The face of America is changing—Gen Z is the most multicultural…
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall black spending power. Though Black consumers make up 14% of the total US population,…
The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…