Grow Agency Performance

We Deliver Omnichannel Solutions

Authentic Audience Connection

Over 35 years of strategically delivering brand-relevant audiences that drive results. Refuel combines deep expertise across niche segments with full-service agency capabilities. Leverage the power of target markets with unparalleled access to the combined expertise from Refuel’s network of specialized agencies: Armed Forces Communications, Influyente, Thinking Cap, and 360 Youth.

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200M

Omnichannel Audience

50%

Fortune 500 Clients

$2B+

Total Billings

35+

Years Experience

Digital
OOH
Print
Experiential
Social

Refuel is the largest provider of Media + Marketing services for military, teen, college and multicultural audiences for a reason. For over 35 years, we have successfully delivered award-winning, data driven campaigns based on in-house research and an extensive media network.

With our unique omnichannel approach, we help agencies and brands boost their advertising campaigns through both online and offline solutions to reach our distinct target audiences. Find out why nearly half of Fortune 500 companies have used us to refuel their campaigns.

Tailored Solutions for Every Audience

Military

College

Teen

Multicultural

Digital

Reach military, teen, college and multicultural consumers with 360⁰ digital omnichannel precision via our proprietary aggregation of first party data solutions. We implement a data science approach, combined with “Real-Time Analytics Media Performance” dashboard (RAMP™) to enable full transparency into the tactical contributions and overall holistic performance against predetermined benchmarks. All campaigns are custom designed by our in-house digital strategists and implemented by a team of tactical media buying experts to help agencies and clients plan better and more effective advertising campaigns.

Email Marketing

Leverage over 170 million multi-sourced, double opt-in email database custom curated and performance tested for military, youth and multicultural audiences.

Programmatic Display

We have pre-onboarded all email and postal data to match to digital cookies managed within our in-house Data Management Platform (DMP™) to build custom audiences.

Social

All social media profiles are created with email address that we have matched back to our master database allowing us to deliver your brand in-feed to the same people receiving the emails and/or the display advertising.

Streaming Media

Refuel has established both Programmatic and Private Marketplace (PMP™) relationships with the top streaming media platforms, enabling us create upper funnel awareness through in-house audiences data.

Website Publisher Direct

Leverage our exclusive and direct relationships with online publishers endemic to the audiences we serve. Create custom content and high impact digital campaigns designed specially to your target audience.

Search Engine Marketing

Capitalize on our precision targeting and upper funnel awareness to capture intent, driving engagement and lead generation via lower funnel search marketing.

OOH

Refuel owns the largest selection of proprietary out-of-home solutions for niche audiences. Our team of campaign experts will share your message through prominent displays integrated seamlessly among high schools, colleges, on base installations and other high-traffic areas targeted to select niche audiences.

High Impact Displays in Well-Traveled Areas

  • Signage
  • Non-Traditional Media
  • Postering
  • Digital Displays
  • Billboards
  • Sponsorship
  • Promotions
  • Product Displays
  • Vehicle/Window/Wall Wraps

Print

Our niche audience marketing experts provide a single source solution for your media integration strategy. Newspapers are the most trusted media among all demographics. By aligning your brand with powerful and relevant content, we guarantee your campaign will make deep and meaningful connections with targeted readers, driving high return. We have relationships with over 8,500 publications, from hyper-targeted, localized through international networks.

Print Media Tactics

  • ROP ads
  • Pre-printed inserts (FSI)
  • Specialty ads
  • Post-its
  • Cover-wraps
  • Double-trucks
  • Advertorials, etc.
  • Premium Positions

Industry Leading Data Solutions

#1 in
leveraging
proprietary
research
data

We’re a data driven agency that has invested over $1M on research and data acquisition to help agencies and clients plan better and more effective advertising campaigns. We believe that our client’s campaign performance is the only thing that matters and that our data-driven expertise is essential in producing the best results, and with over 30 years of experience interacting with niche audiences, we know how to deliver.

We believe in better and more data = better campaign performance. Period.

Explorer Series™

For over 35 years, we have been leading the industry through proprietary research studies focused on military, teen, college, and multicultural consumers. The combination of a deep knowledge base and year-over year marketing data trends provide unique insights to audience behavior that only Refuel can offer. It’s what keeps our team ahead of the game, makes our strategies successful, and keeps our client campaigns performing at a consistently higher level than industry standard. 

Having the largest number of unique digital-first omnichannel solutions available, everything we do is set up to help agencies and clients boost their campaigns by offering both online and offline solutions to reach our distinct niche audiences.

Explorer SeriesTM per Market

Military

College

Teen

Multicultural

Efficacy Studies

Our efficacy studies evaluate the impact of campaigns such as OOH, digital, and brand ambassador programs. By focusing from start to completion on data-driven strategies, we provide top-quality high performing campaigns. ROI metrics measured include brand awareness, ad recall, purchase intent/conversions, and opinions. We compare key findings to industry benchmarks to determine
success.

24/7 All-Access

All of our campaigns are data-driven plus you have 24/7 access to all campaign data through the Refuel Agency Media Performance (RAMP™)
platform.

RAMP™ gives you cross-channel visibility into performance allowing our clients and agencies to view the campaign as a whole or drill down to specific results. Our marketing team create and regularly optimize campaign targeting strategies based on the continuing data stream and other exclusive insights.

Target Insights

As the largest Media + Marketing agency delivering niche audiences to agencies and clients, our research team have exclusive insights from producing billions of campaign impressions over more than three decades, with impressive results. By using quality data to create higher performing campaigns nationwide, we have the incredible ability to bring that success into every campaign; to effectively deliver scale and value across multiple platforms and devices for our clients.

Refuel Audience Data

100% Declared Data Aggregation from Over 15,000+  Partner Sources

Refuel works with an outsourced data processing team to implement a proprietary hygiene-maintenance process. All Refuel Data is 100% declared and performance tested before merged with its full data aggregation. Our data partnerships perform a double-opt-in process.

Data Acquisition Partners

Data Feed Partnerships

  • Health Insurance
  • Auto-Refinancing
  • Job Applications
  • Debt Consolidation
  • Product Warranty

General & Endemic Website Partnerships

  • Teen / Young Adult
  • Mobile App
  • Student Loan Website
  • Military Entertainment Websites
  • Military Social Media Platforms

AI Powered Solutions

Whether you’re looking to enhance your existing campaigns with AI-powered agency services or leverage standalone AI tools for in-house marketing…
Refuel Agency provides the expertise and technology to ignite unprecedented growth. 

In today’s hyper-competitive digital landscape, achieving true marketing success requires more than just intuition – it demands intelligence. Refuel Agency harnesses the power of cutting-edge AI to propel your campaigns into hypersonic. 
We deliver proprietary data-driven insights that fuel smarter strategies and maximize your ROI. Our AI-powered solutions optimize every stage of the marketing funnel, from audience targeting and personalized messaging to dynamic creative and cross-channel optimization.

Proprietary data-driven insights

Personalized customer experiences

Full-funnel optimization

Maximized ROI

Flexible AI Solutions

Omnichannel AI Agency Services 

Our team of experts seamlessly integrates AI into your marketing strategies, enhancing every aspect of your campaigns. From audience targeting and personalized messaging to dynamic creative optimization and real-time performance analysis, we leverage AI to drive superior results across all channels.

On-Demand AI Tools 

Empower your marketing team with exclusivesuite of cutting-edgeAI tools. Access powerful features like predictive analytics, audience segmentation, dynamic lead scoring, and more. OurAIintegrates seamlessly with your existing systems, providing you with the data and insights you need to make informed decisions and drive growth. 

PROPRIETARY RESEARCH | PERFORMANCE DATA | INSIGHTS | EFFICACY STUDIES

Enhance your campaign

Enhance your campaign with AI driven full-funnel insights that streamline marketing with data driven AI, optimizing lead quality and increasing success.

1:1 Personality and Affinity Insights for Sales
Segmentation Insights For Marketing & CRM Teams
Lead Scoring and Custom Ideal Customer Profiles 
360 Insights Throughout Funnel

Get Your Free Proposal Now

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