Captivate youth Audiences

We Deliver College & Teen Audiences

College students are an entry-point market with over $593B in spending power.

For over 35 years, 360 Youth by Refuel has built successful, custom campus marketing strategies and campaigns across 3,400+ colleges and universities. We offer maximum exposure and repeat impressions to students on and off campus, as well as their parents at home. Connect your message with 21 million entry-point college consumers. Learn why top brands and agencies choose us to reach the college audience.

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26M

College Audience

50%

Fortune 500 Clients

$2B+

Total Billings

35+

Years Experience

Targeted Media Tactics to Reach College Consumers

 

Our digital-first omnichannel approach offers the unique ability to create high-return college marketing campaigns.

 

On-Campus Media

360 Youth Exclusive! Proprietary OOH delivering 1B+ impressions per month. Our media reaches at least 50% of college audience.

College Club

We are the leading college marketing company for brand ambassador programs on college campuses to reach entry-level consumers.

Email

Retargeting + Social Extension. Reach college students and their families through email retargeting + social profile matching.

Sampling

Sampling is the 2nd most attention grabbing tactic among Gen Z, and is an entry-point for new consumers.

Social Media

Proprietary short-form, episodic social media storytelling that drives results and engages college students.

On-Campus Promotions

On-campus promotions encourage students to take action and engage with advertisers.

The Refuel Advantage

Reach + Engage College Consumers

Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.
Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.
We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.
We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.
Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.
We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.

COLLEGE SUCCESS STORIES

Learn why top brands and agencies have relied on us for over 30 years to create award-winning, high-return campaigns

Client: Cup Noodles

When launching a new flavor of Cup Noodles, Nissin Foods sought to create authentic brand connections with students on campus while differentiating themselves from other brands of instant noodles.

Solution: College Explorer Proprietary Research™

200,000
Students

16,000
Samples

115,000
Social
Impressions

Media Tactics to Engage
Gen Z Consumers

Our digital-first omnichannel approach offers the unique ability to create high-return Gen Z marketing campaigns.

In-School Media

360 Youth Exclusive!
We offer 18,000+ displays, delivering 406 million+ impressions in 8,194 middle and high schools nationwide.

Mobile

Teens are 2x more likely than the general pop to take action after seeing a mobile ad. We offer precision targeting and measurable ROI.

Sampling

Sampling is the 2nd-most attention-grabbing tactic among Gen Z teens (41%). Share products with teen consumers and influencers in school.

Video

91% of teens watch videos and 63% take  consumer action after seeing video ads (37% more likely than the general pop).

Social Media

Over 66% of Gen Z take action after seeing ads on social media. Our full-service capabilities span paid media options.

In-School Promotions

In-school promotions targeting high school students encourages students to take action and engage with advertisers.

The Refuel Advantage

Reach + Engage Teen Consumers

Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.
Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.
We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.
We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.
Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.
We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.

TEEN SUCCESS STORIES

Learn why top brands and agencies have relied on us for over 30 years to create award-winning, high-return Gen Z campaigns

Client: U.S. Food and Drug Administration

After launching the first iteration of “The Real Cost” campaign against tobacco, the FDA sought to expand their message to teens to include the dangers of e-cigarette use and vaping.

Solution: Gen Z Explorer Proprietary Research™

761M+
Impressions

10,000
High Schools

We Refuel Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants.

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We Refuel Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.

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PROPRIETARY RESEARCH | PERFORMANCE DATA | INSIGHTS | EFFICACY STUDIES

Ready to connect with K-12 youth in a way that actually works?

360 Youth by Refuel Agency understands the nuances of youth culture. Discover our proven strategies for authentic engagement.

Our in-house research, made up of 100% declared data, is the foundation of our college advertising campaigns and an asset that sets us apart. Our annual College Explorer™ Proprietary Research research publication provides a winning strategy for consistent growth and return for college advertising campaigns.

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 35 years of experience—we know how to deliver this audience.

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