College Market 2018 Research Study | Refuel Agency

2018 College Explorer Market Research Study

Looking to find out more about how college students spend their money – you are in the right place. This year’s study, the largest and most comprehensive, on the college market today, dives into their spending behaviors and patterns, as well as their media consumption, mobile usage, lifestyle preferences and much more. Your number one resource for Millennial and Generation Z college student marketing just got even “smarter”.


  • College Snapshot
  • Spending Power
  • Shopping Habits
  • Advertising Category Findings
  • Media Consumption
  • Mobile Usage
  • Social Influencers
  • Most Effective College Advertising Tactics

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Here is a first look at some of the key findings from this year’s college market study:

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