Case-Study - Trojan College Marketing | Refuel Agency

Case Study – Trojan

Title

Refuel Gets the Message Clear on Consent for College Students

Client

Trojan Brand Condoms

Industry

Consumer Goods

Audience

College

Challenge

Trojan Brand Condoms sought to create awareness around healthy sexual relationships and to sign a pledge committing to acquiring consent.

Key Results

Across 24 college campuses, more than two-thirds of students who saw the ad were likely to tell a friend about the campaign. 86% of students who viewed the media stated that they believed it would cause students to change their behavior.

Insights

Refuel’s exclusive Explorer series revealed that more than two-thirds of college students look at on-campus out-of-home advertising, and half of all students who viewed strategically placed ads researched the product further.

About Client

Trojan is the brand name for condoms manufactured by Church & Dwight Company and represents more than 70% of condoms purchased in drugstores across the United States.

Omni-Channel Solutions

Our college and undergraduate marketing teams have an extensive network of on campus out-of-home assets nationwide, allowing Refuel to create a far-reaching campaign. With strategically placed advertisements and audience-specific call-to-actions, Refuel created a positive influence driving students to spread the message through social media posts, hashtags, and site visits.

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