Case-Study - Trojan College Marketing | Refuel Agency

Refuel Gets the Message Clear on Consent for College Students with Trojan


Trojan Brand Condoms


Consumer Goods



The Challenge

Trojan Brand Condoms sought to create awareness around healthy sexual relationships and to sign a pledge committing to acquiring consent.

The Solution

Refuel’s exclusive College Explorer Series™ revealed that more than two-thirds of college students look at on-campus out-of-home advertising, and half of all students who viewed strategically placed ads researched the product further.

college campuses
0 %
students who said they would change their behavior

The Results

Across 24 college campuses, more than two-thirds of students who saw the ad were likely to tell a friend about the campaign. 86% of students who viewed the media stated that they believed it would cause students to change their behavior.

Our college and undergraduate marketing teams have an extensive network of on campus out-of-home assets nationwide, allowing Refuel to create a far-reaching campaign. With strategically placed advertisements and audience-specific call-to-actions, Refuel created a positive influence driving students to spread the message through social media posts, hashtags, and site visits.

About Client

Trojan is the brand name for condoms manufactured by Church & Dwight Company and represents more than 70% of condoms purchased in drugstores across the United States.

cause marketing for young audiences

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