Refuel Provides Nationwide On-Base Coverage for T-Mobile
Active Military + Military Families
A proud supporter of the military, T-Mobile reached out to Refuel for strategy, planning, and execution assistance with a national OOH campaign spanning over 67 bases nationwide. This campaign would promote a 50% off family line discount for military servicemembers and dependents.
We utilized the insights and data from our Military Explorer Series™, which found that an overwhelming majority of military audiences took an action after seeing an OOH advertisement on-base, and that half of military audiences purchased a product after seeing a newspaper ad.
Our marketing experts designed a campaign around running full page ads in general market publications that boasted high circulation in 17 markets across several states throughout the southern US.
T-Mobile’s unique military discount offers were delivered to over 1.7 million military servicemembers and their spouses in military communities. Key bases were strategically chosen to align with T-Mobile’s KPIs. Highly trafficked areas like fitness centers, bowling alleys, and outdoor adventure centers were targeted to ensure maximum exposure. Over 57 million on-base OOH impressions were achieved over the course of the three-month campaign.
And using our extensive, longstanding relationships with major market newspaper publications, Refuel Agency deployed a campaign which successfully achieved more than 69 million impressions among consumers living in the southern region of the U.S.
T-Mobile is one of the largest US wireless network operators.