Case Study T-Mobile
Title
Refuel Rings in the New Year for T-Mobile Among Military Audience
Client
T-Mobile
Industry
Telecommunications
Audience
Military
Challenge
T-Mobile sought to launch a large-scale campaign in several major markets targeted to military servicemembers and dependents as a seasonal promotion.
Key Results
Using our extensive, longstanding relationships with major market newspaper publications, Refuel Agency deployed a campaign which successfully achieved more than 69 million impressions among consumers living in the southern region of the U.S.
Insights
Using insights and data from our biannual Military Explorer, Refuel Agency niche marketing experts leveraged the finding that more than half of military audiences purchased a product after seeing a newspaper ad.
About Client
As the third largest wireless carrier in the United States, T-Mobile provides wireless voice, messaging, and data services in the United States, Puerto Rico and the U.S. Virgin Islands.
Omni-Channel Solutions
Our marketing experts designed a campaign around running full page ads in general market publications that boasted high circulation in 17 markets across several states throughout the southern US.