Case Study T-Mobile
Refuel Rings in the New Year for T-Mobile Among Military Audience
T-Mobile sought to launch a large-scale campaign in several major markets targeted to military servicemembers and dependents as a seasonal promotion.
Using our extensive, longstanding relationships with major market newspaper publications, Refuel Agency deployed a campaign which successfully achieved more than 69 million impressions among consumers living in the southern region of the U.S.
Using insights and data from our biannual Military Explorer, Refuel Agency niche marketing experts leveraged the finding that more than half of military audiences purchased a product after seeing a newspaper ad.
As the third largest wireless carrier in the United States, T-Mobile provides wireless voice, messaging, and data services in the United States, Puerto Rico and the U.S. Virgin Islands.
Our marketing experts designed a campaign around running full page ads in general market publications that boasted high circulation in 17 markets across several states throughout the southern US.