Case Study – PromGirl
Refuel Brings the Perfect Prom Dress to Teens Nationally
The online prom “superstore,” PromGirl.com, sought to boost online sales during the spring season for high school Junior and Senior girls.
Using our proprietary in-school out-of-home-media, Refuel achieved over 250 million total impressions across nearly 1400 high schools with more than 1200 enrolled teens nationally.
With insights from our Teen and Gen Z Explorer series, Refuel knows that teens are 50% more likely than the general public to research a product they’ve seen marketed through out-of-home media. Nearly three-quarters of teens in high schools view the bulletin board ads on average 1.5x daily.
PromGirl.com is dedicated to bringing prom and special occasion fashion to teens nationwide. Now recognized as The Online Prom Superstore, PromGirl is the place to find large selection of dresses with sophistication.
What started out as a local campaign in 56 NJ high schools grew into a large-scale blitz to boost online sales. Our proprietary in-school out-of-home network successfully marketed the online dress giant by driving teens to visit the website listed on the advertisement. The high level of success has earned Refuel the privilege of marketing PromGirl’s campaign year after year.