Case Study – PromGirl
PromGirl Teen Marketing: Refuel Brings the Perfect Prom Dress to Teens Nationally
The online prom “superstore,” PromGirl.com, sought to boost online sales using PromGirl teen marketing during the spring prom season for high school junior and senior girls.
Using our unique proprietary in-school, out-of-home-media, Refuel achieved over 250 million total impressions across nearly 1400 high schools with more than 1200 enrolled teens nationally.
With insights from our Teen and Gen Z Explorer series, Refuel knows that teens are 50% more likely than the general public to research a product they’ve seen marketed through out-of-home media. Nearly three-quarters of teens in high schools view the ads on bulletin boards on average 1.5x daily. That places brands front and center in the lives of their Gen Z consumers, in the place where they spend the most of their time.
PromGirl.com is dedicated to bringing prom and special occasion fashion to teens nationwide. Now recognized as The Online Prom Superstore, PromGirl is the place to find large selection of dresses with sophistication. PromGirl provides whatever style you’re looking for, and is a one-stop solution for teens looking for their perfect prom dress.
What started out as a local campaign in 56 New Jersey high schools quickly grew into a large-scale blitz to boost PromGirl’s online sales. Refuel Agency’s proprietary in-school, out-of-home network successfully marketed the online dress giant by driving teens to visit the website listed on the advertisement on our media boards. The high level of success achieved by these campaigns has earned Refuel the privilege of marketing PromGirl’s campaigns on a year after year basis.