Case Study – Old Spice
Teen Athletes Get a Good Whiff of Old Spice with Refuel’s Successful, Long-Term Awareness Campaign
Procter & Gamble / Old Spice
Teens / Gen Z
Old Spice sought to create a teen male deodorant sampling program for brand awareness.
This extremely successful, award-winning campaign reached 10000 high schools and drove an 81% increase in Old Spice purchases and elevated into a national award for defensive high school football players and their coaches.
Our industry-leading experiential marketing experts designed and deployed a national sampling promotion at 10000 high schools using knowledge and data from our proprietary Gen Z Explorer study.
Old Spice is an American brand of male grooming products manufactured by Procter & Gamble. Their brand represents one of the most popular deodorant and body wash products among men of all ages.
With our extensive experiential marketing experience, Refuel marketing experts created an immensely successful, award-winning campaign that ran for 10 years nationally. Our team ran an annual sampling promotion consisting of branded football-themes materials, gears and awards which drove increase in trial and purchases across the U.S.