Case Study – Old Spice
Title
Teen Athletes Get a Good Whiff of Old Spice with Refuel’s Successful, Long-Term Awareness Campaign
Client
Procter & Gamble / Old Spice
Industry
Consumer Goods
Audience
Teens / Gen Z
Challenge
Old Spice sought to create a teen male deodorant sampling program for brand awareness.
Key Results
This extremely successful, award-winning campaign reached 10000 high schools and drove an 81% increase in Old Spice purchases and elevated into a national award for defensive high school football players and their coaches.
Insights
Our industry-leading experiential marketing experts designed and deployed a national sampling promotion at 10000 high schools using knowledge and data from our proprietary Gen Z Explorer study.
About Client
Old Spice is an American brand of male grooming products manufactured by Procter & Gamble. Their brand represents one of the most popular deodorant and body wash products among men of all ages.
Omni-Channel Solutions
With our extensive experiential marketing experience, Refuel marketing experts created an immensely successful, award-winning campaign that ran for 10 years nationally. Our team ran an annual sampling promotion consisting of branded football-themes materials, gears and awards which drove increase in trial and purchases across the U.S.