Case Study - Face the Issue | MILITARY | TEEN | COLLEGE | MULTICULTURAL

Title

Refuel Helps Face the Issue Spark Student Conversations About Mental Health Awareness

Client

Face the Issue

Industry

Mental Health Awareness

Audience

College

mental health awareness

Challenge

Face the Issue sought to support their mission to break the stigma and resulting silence that surrounds a wide range of mental health issues by promoting healthy, productive conversations about mental health awareness.

Key Results

Refuel Agency partnered with Face the Issue in an integrated brand awareness campaign. This campaign had a presence in 55 schools and delivered over 17M impressions across digital and Out-of-Home platforms.

Insights

Refuel’s exclusive Explorer series revealed that more than two-thirds of college students look at on-campus out-of-home advertising, and half of all students who viewed strategically placed ads researched the product further.

About Face the Issue

Face the Issue exists with the mission to break the stigma around mental health, and to provide a way to start healthy and productive conversations. Starting a conversation is the first step in supporting those with mental illness.

Omni-Channel Solutions

Our college and undergraduate marketing teams have an extensive network of on campus out-of-home assets nationwide, allowing Refuel to create a far-reaching campaign. We provided digital and social solutions by utilizing Instagram, YouTube, digital display, and pre-roll tactics.


Make An Impact With Your Cause Marketing Campaign

Media is a powerful way to inform, educate, and inspire. And at Refuel, we believe in the importance of educating our niche young audiences about the most important social impact causes of our time. Our proprietary research combined with our omni-channel solutions will place your campaigns in front of your target audience for repeat exposure and inspired action. Let us help you make an impact.  

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