Case Study – Emirates Airlines
Title
Refuel Brings Indian Frequent Flyers Home with Emirates Airlines
Client
Emirates Airlines
Industry
Transportation
Audience
Multicultural
Challenge
Emirates Airlines sought to target Indians in the U.S. to market their airlines as the premier choice for frequent international flights.
Key Results
Refuel Agency is the industry’s multicultural audience leader in 1:1 targeted comprehensive digital advertisement campaigns. Mobile interstitial ads in this campaign had a CTR of 2-3% and banner ads performed better than twice the industry average.
About Client
Recognized as the best airline in the world by TripAdvisor in 2017, Emirates Airlines delivers efficient and comfortable air travel services across six continents.
Omni-Channel Solutions
Refuel’s comprehensive three-month digital campaign focused on creative media executions nationally, as well as strategically targeting Indian passengers in Emirates’ 10 US Gateways. Our multicultural audience marketing experts incorporated video and digital strategies into the campaign, including standard and high impact mobile interstitials and half page ads.