Case Study - Emirates | Multicultural Marketing | Refuel Agency

Case Study – Emirates Airlines

Title

Refuel Brings Indian Frequent Flyers Home with Emirates Airlines

Client

Emirates Airlines

Industry

Transportation

Audience

Multicultural

Challenge

Emirates Airlines sought to target Indians in the U.S. to market their airlines as the premier choice for frequent international flights.

Key Results

Refuel Agency is the industry’s multicultural audience leader in 1:1 targeted comprehensive digital advertisement campaigns. Mobile interstitial ads in this campaign had a CTR of 2-3% and banner ads performed better than twice the industry average.

About Client

Recognized as the best airline in the world by TripAdvisor in 2017, Emirates Airlines delivers efficient and comfortable air travel services across six continents.

Omni-Channel Solutions

Refuel’s comprehensive three-month digital campaign focused on creative media executions nationally, as well as strategically targeting Indian passengers in Emirates’ 10 US Gateways. Our multicultural audience marketing experts incorporated video and digital strategies into the campaign, including standard and high impact mobile interstitials and half page ads.

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