Case - Study-Dell | Teen Marketing | Refuel Agency

Refuel Celebrates Successful SuperProm Campaign with Dell Computers




Computer Technology


Teens / Gen Z

The Challenge

Dell sought to drive laptop web sales to graduating seniors and incoming freshmen college students through a promotional sweepstakes campaign.

The Solution

Refuel’s data and insights from our Teen Explorer Series™ shows that teens are more than 50% more likely to visit a website after viewing an out-of-home ad than the general population and nearly one-third of teens who have seen the ad mention it to a friend or family as a result.

With our national in-school media network, Refuel was able to poster over 500 schools with an engaging out-of-home advertisement. This campaign was extremely successful in creating brand impressions across the U.S.

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The Results

Our Teen and Gen Z marketing experts used Refuel’s proprietary in-school media and out-of-home marketing strategies to create a successful brand awareness campaign. This initiative reached 70,000 students in over 500 high schools, culminating in 26 million campaign impressions.

About Client

Dell Computer Company, as a multinational technology company that develops, sells, and supports computers globally, is one of the world’s leading suppliers of PCs.

marketing to teens

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