Case Study – Covered California
Title
Refuel Ensures Covered CA Reaches Hispanic and African American Consumers
Client
Covered California
Industry
Healthcare
Audience
Hispanic & African American California Residents
Challenge
Covered California sought to promote and drive awareness of the healthcare options across the state, specifically targeting African American and Hispanic populations.
Key Results
Utilizing local print, out-of-home media, radio advertisements, and digital proprietary solutions, Refuel achieved 171 million out-of-home and 14 million print impressions within top DMAs in the state of California.
Insights
Our team leads the industry in multicultural audience targeting. With proprietary data from Refuel’s Multicultural Explorer series, our marketing experts designed and deployed an effective out-of-home and print campaign to reach multicultural audiences throughout California.
About Client
Covered California is the health insurance marketplace in California, enabling individuals and small businesses to purchase private health insurance coverage at federally subsidized rates.
Omni-Channel Solutions
Using long-standing, established relationships combined with extensive data our team at Refuel created a comprehensive state-wide multicultural campaign including print and out-of-home marketing.