College Marketing Clonned | Refuel Agency

college advertisement We Deliver College Audiences

We Deliver College Audiences

#1 in providing data-driven results for marketing to college students

College students are a point of entry market with over $593B in spending power. We offer proprietary, asset-based reach to 21.8M members of the college target market on over 3,400 college and university campuses across the U.S. The Refuel team of experts build custom campus marketing strategies and campaigns that provide maximum exposure and repeat impressions to students on and off campus, and even to their parents at home. We believe that our client’s campaign performance is the only thing that matters, and that our data-driven expertise is essential in producing the best results. With over 30 years of experience interacting with the college target market, we know how to deliver.

Accounting for 21M+
U.S. consumers with
$593B+ to spend* 

Entry point consumers making
many brand decisions
on their own for the first time

Consuming content on
an average of 7 devices
and over 52 hours per week* 

*Source: Refuel Agency College Explorer Series™

We are Experts on Undergraduate Audiences

We have over 30 years’ experience marketing to college students, university students, and higher education audiences. As industry experts with the largest data knowledge and proprietary access, we keep our finger on the pulse of the ever-changing college consumer. This is one of many reasons why our data driven campaigns and campus marketing strategies are more successful and better across the board, promising consistent performance and higher return.  

on campus advertising
marketing to college students

We Offer Leading Solutions to Engage College-Aged Consumers

With our unique digital first omni-channel approach, everything we do is set up to help agencies and clients boost their campaigns by offering both online and offline solutions to reach the college market. Our expert strategists use extensive data knowledge to combine traditional, guerrilla and modern marketing techniques to effectively reach the college market while maximizing campaign performance. 

Our College Marketing Omnichannel Solutions

Targeted media and promotional tactics to reach and engage your consumers

On-Campus
Media

Proprietary OOH
 networks delivering 1B+
 impressions per month,
 reaching 50% of the
 college target audience.

College 
Club

We are the leading
college marketing company for brand ambassador programs on college campuses.

college marketing

Email

Retargeting + Social
Extension

Reach college students and their families through email with retargeting + social.

Sampling

Dorm + Fitness
Centers

Sampling is the 2nd most attention-grabbing tactic among Gen Z, and is an entry-point for new consumers.

Social
Media

Proprietary short-form, episodic social media storytelling that drives results and engages college students.

college marketing

On-Campus
Promotions

In-school promotions encourage students
to take action
and engage with advertisers. 

The Refuel Advantage

The Refuel Advantage

We Deliver College Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants

We Deliver College Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

A Few of Our Success Stories

Clients come back time and time again, not because we are headquartered in Santa Barbara, but because our programs deliver great ROI. We are consummate professionals, sages in our space, provide exceptional client value and perks… plus are fun to work with!

Proprietary Research on Young Adult (18-24 Years Old) Marketing Trends

We are the only Media + Marketing agency to have in-house research made up of 100% declared data. With these exclusive insights, we keep campaigns on the track to success by using current college target market and audience trends in our strategies. We believe in leveraging our proprietary data sources and college audience expertise and sharing our annual College Explorer Series™ research studies to help agencies and clients plan better and more effective advertising campaigns and campus marketing strategies.

Are you looking for College recruitment solutions? 

Meet Thinking Cap, our sister agency.

Using Thinking Cap’s proprietary, data-driven solutions and 1:1 targeting tactics, you can join over 100 colleges and universities successfully driving enrollment by marketing with Thinking Cap Agency.

Refuel your Campaign™