College Marketing Clonned | Refuel Agency

We Deliver College Audiences

College students are an entry-point market with over $593 billion in spending power. For over 30 years, Refuel has built successful, custom campus marketing strategies and campaigns across 3,400+ colleges and universities. We offer maximum exposure and repeat impressions to students on and off campus, as well as their parents at home.

Omni-channel solutions connect your message with 21 million entry-point college consumers. Learn why top brands and agencies choose us to reach the college audience.
college marketing

College Students Have Spending Power

Accounting for over 21 million
U.S. consumers with
$593 billion to spend* 

College Students Are Impressionable

Entry point consumers making
many brand decisions
on their own for the first time

College Students Are Digital Natives

Consuming content on
an average of 7 devices
and over 52 hours per week* 

college advertising

Drive Repeat Impressions with College Omnichannel Solutions

Our digital-first omnichannel approach provides us with the unique ability to create award-winning, high-return college marketing campaigns both online and offline.  

Our expert strategists use extensive data knowledge to combine traditional, guerilla, and modern marketing techniques to effectively reach the college market.  

Our College Marketing Omnichannel Solutions

Targeted media and promotional tactics to reach and engage your consumers

On-Campus
Media

Proprietary OOH
 networks delivering 1B+
 impressions per month,
 reaching 50% of the
 college target audience.

College 
Club

We are the leading
college marketing company for brand ambassador programs on college campuses.

college marketing

Email

Retargeting + Social
Extension

Reach college students and their families through email with retargeting + social.

Sampling

Dorm + Fitness
Centers

Sampling is the 2nd most attention-grabbing tactic among Gen Z, and is an entry-point for new consumers.

Social
Media

Proprietary short-form, episodic social media storytelling that drives results and engages college students.

college marketing

On-Campus
Promotions

In-school promotions encourage students
to take action
and engage with advertisers. 

The Refuel Advantage

The Refuel Advantage

We Deliver College Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants

We Deliver College Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

A Few of Our College Success Stories

Clients come back time and time again, not because we are headquartered in Santa Barbara, but because our programs deliver great ROI. We are consummate professionals, sages in our space, provide exceptional client value and perks… plus are fun to work with!

Leverage Proprietary Research on Young Adult Marketing Trends

Our in-house research, made up of 100% declared data, is the foundation of our college advertising campaigns and an asset that sets us apart. Our annual College Explorer Series ™ research publication provides a winning strategy for consistent growth and return for college advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience – we know how to deliver this audience. 

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Are you looking for College recruitment solutions? 

Meet Thinking Cap, our sister agency.

Using Thinking Cap’s proprietary, data-driven solutions and 1:1 targeting tactics, you can join over 100 colleges and universities successfully driving enrollment by marketing with Thinking Cap Agency.

Refuel your Campaign™