Red Bull capitalized on the Fall final exam season in colleges throughout the southeast, utilizing Refuel’s proprietary College Source™ media network.
Red Bull came to Refuel Agency to capitalize on the energy needs of the college student lifestyle. Whether enduring long hours in the library, the need to perform well academically in an increasingly competitive collegiate environment, and / or to stay socially engaged in their collegiate cultures, Red Bull knows college students are a perfect target audience for their energy drinks.
The company utilized Refuel’s College Source™ out-of-home media network to target students while they were preparing for exams and writing their papers. With college specific copy and media placements when and where students were studying, the campaign really resonated with the college consumer.