Procter & Gamble
P&G leveraged the College Ad Network™ , to introduce Freshman students to
new products sold at participating Walmart locations nationwide. A total of 139 colleges took part in the Refuel/P&G ReadyU™ campaign. Students were given a male or female “sample pack” with a variety of P&G samples upon campus move-in days through their Resident Assistant.
Sample kits provided coupons, laundry detergent, stain stick, deodorant and other gender specific students essentials. Refuel ideated and executed all facets of the program from box sizing to packing, shipping and distribution to colleges.