Kiss Nails selected Refuel Agency and its proprietary College Club™ program to drive awareness and trial of its imPRESS Gel Manicure technology products.
Refuel recruited, trained and deployed female brand ambassadors (BA’s) at colleges and universities nationwide for a 10-week Kiss campaign.
BA’s were flown into NYC for a 2-day training that taught them proper product and application techniques prior to fall campus program start. Acting as beauty experts, the BA’s highlighted the latest in false nail technology to support the active millennial college female lifestyle. Ambassadors encouraged girls to share their new look through positive social sentiments.
Custom tailored local marketing plans for Kiss were developed for each school including student union tabling, dorm lounge events, sorority parties,
free coffee chat manicures, and more.