Casio G Shock
Casio leveraged Refuel Agency’s Out-of-Home Cinema Solutions to promote its G-Shock line of watches during the holiday season.
Casio G-Shock’s goal was to produce a lift in their watch sales during the holidays among Males 18-49. Through cinema placements we were able to saturate key sales markets during the busiest time of the year. With a lineup of Blockbuster hits, December was the ideal time to get in front of their potential customer base.