U.S. Food & Drug Administration (FDA)
An FDA high school bathroom postering campaign that sparked nationwide media coverage
In 2016, the FDA launched its first tobacco prevention campaign, “The Real Cost” to educate at-risk teens about the devastating consequences of cigarette addiction. In 2018, the campaign expanded to educate teens on the dangers of e-cigarette use.
Refuel Agency, with its national high school relationships, was chosen to help raise awareness among teens via a nationwide out-of-home postering campaign. The “snarky and irreverent” ads were strategically placed in high school bathrooms and resulted in widespread national, regional and local media coverage.