What Makes You Smile” T-Shirt Campaign
In its fourth year, the P.S from Aeropostale “What Makes You Smile?” T-shirt design contest expanded to reach nearly 600 elementary schools (1st – 5th graders) across the country. refuel agency, the co-creator of the program, produced and distributed over 1,100 contest kits to schools within a 10-20 mile radius of target P.S. from Aeropostale store locations. 5 winners, one for each grade, received a $500 gift card from the retailer and the winning school(s) received $5,000 in cash.