Case Study - Bring Change to Mind | MILITARY | TEEN | COLLEGE | MULTICULTURAL

Case Study – Bring Change to Mind

Title

Refuel Agency Inspires Students to Pursue Mental Health Careers with Bring Change to Mind 

Client

Bring Change to Mind

Industry

Mental Health Awareness

Audience

College

cause marketing

Challenge

Bring Change to Mind sought to bring their message about the importance of mental health. The Gen Z generation is seeing an increasing number of mental health issues and depression, and Bring Change to Mind wanted to encourage undeclared underclassmen to consider a career in mental health.

Key Results

We targeted on-campus media placements in dorms to speak directly to new students and underclassmen. Campuses were chosen by markets that had the greatest need for additional mental health workers.

Insights

Refuel’s exclusive Explorer series revealed that more than two-thirds of college students look at on-campus out-of-home advertising, and half of all students who viewed strategically placed ads researched the product further. 

About Bring Change to Mind

Bring Change to Mind is a nonprofit organization dedicated to encouraging dialogue about mental health, and to raising awareness, understanding, and empathy. Actress and activist Glenn Close co-founded Bring Change to Mind after her sister, Jessie Close, was diagnosed with bipolar disorder, and her nephew, Calen Pick, with schizoaffective disorder. Every individual who speaks out inspires another. And another. That’s how we’ll end the stigma around mental illness. That’s how we’ll Bring Change to Mind. 

Omni-Channel Solutions

We provided 200 on-campus dorm ad units on over 30 campuses. 


Make An Impact With Your Cause Marketing Campaign

Media is a powerful way to inform, educate, and inspire. And at Refuel, we believe in the importance of educating our niche young audiences about the most important social impact causes of our time. Our proprietary research combined with our omni-channel solutions will place your campaigns in front of your target audience for repeat exposure and inspired action. Let us help you make an impact.  

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