2019 Gen Z Explorer Market Research Study
Gen Z. Who are they? What do they represent? How are they different from the previous generation? This comprehensive report provides an in-depth look at their beliefs, brand influence, shopping habits, media consumption, and so much more. Our in-depth youth marketing study offers marketers a unique deep dive into this demographic cohort to effectively engage, influence and deliver these trendsetters.
WHAT’S IN THE REPORT?
- Generational Identity
- Purchasing Power and Influence
- Shopping Habits
- College Plans
- Media Consumption
- Ad Perceptions
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