How Election 2020 Missed the Mark on Reaching Hispanic Voters
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing that we can all agree…
Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital Noise
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
Silver Linings Playbook: Determining Your Pandemic Marketing Strategy
A global pandemic. Jittery markets. Nothing on store shelves except chocolate hummus. None of us imagined that this new year would lead to worldwide cancellations and effective-immediately work from home policies – but here we are. And when it comes…
Reaching Hispanic Voters in 2020
As we move through the primaries elections to the November 2020 general election, we are seeing a major shift in minority group voting numbers. There are now an estimated 32…
Shot of two colleagues shaking hands during a meeting at work
The Hispanic Job Search: Methods, Preferences and Outlook
A growing number of Hispanics in the United States means a growing number of Hispanics looking for work. In fact, two in five plan to find jobs in the near future. Which…
Meet The Hispanic Holiday Shopper
Wish lists and discounts and impulse buys, oh my! The Hispanic consumer has buying habits all their own, and they’re quickly redefining marketing strategies among retailers big and small. But what separates…
Hispanics Spend More Than Other Americans on These 3 Things
There are a lot of ways you could spend $1.3 trillion. That’s precisely the current spending power of the Hispanic American community. To find out how exactly what Hispanics spend…