A Look at the Future of Hispanic Marketing
As we near the end of 2021, we wanted to take a few moments to look back at the influences we’ve seen shaping Hispanic marketing, and the trends we’re seeing…
6 Ways to Create Authentic and Engaging Hispanic Advertising Campaigns
The U.S. Hispanic consumer audience is a thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying power. But despite this consumer segment’s size and…
101+ Marketing Statistics Every Marketer Should Know in 2021
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…
How Election 2020 Missed the Mark on Reaching Hispanic Voters
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing that we can all agree…
Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital Noise
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
Silver Linings Playbook: Determining Your Pandemic Marketing Strategy
A global pandemic. Jittery markets. Nothing on store shelves except chocolate hummus. None of us imagined that this new year would lead to worldwide cancellations and effective-immediately work from home policies – but here we are. And when it comes…
Reaching Hispanic Voters in 2020
As we move through the primaries elections to the November 2020 general election, we are seeing a major shift in minority group voting numbers. There are now an estimated 32…
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