Gen Z is gearing up to be the largest consumer audience at 151.1B, wielding over $265.6B in collective spending power. And if your brand hasn’t already invested in learning Gen Z consumer habits, now is more important of a time to…
From virtual tours to delayed admission: how coronavirus impacts students Princeton, NJ – March survey results by Thinking Cap Agency, a media partner for university enrollment marketing and Refuel's sister agency, show…
A global pandemic. Jittery markets. Nothing on store shelves except chocolate hummus. None of us imagined that this new year would lead to worldwide cancellations and effective-immediately work from home policies – but here we are. And when it comes…
Surprising Facts About College Consumers You Can’t Afford to Miss 2019 College Explorer™ Market Research Study College students make up an ever-changing consumer community that cannot be ignored. With almost 13 million…
2018 College Explorer Market Research Study - An Analysis of the College Market Refuel Agency is #1 in providing data-driven results for marketing to college students, and it's because we…
This fall, 21.6 million college students headed back to campus and are projected to spend more than $207 annually. Where and how have they been spending and what are college…