Looking Ahead: 4 Key Youth Marketing Trends for 2021
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles,…
![How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]](https://www.refuelagency.com/wp-content/uploads/2020/11/iStock-1064841594-e1604617499760-768x614.jpg)
How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital Noise
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
Cause Marketing in 2020: How the Pandemic is Ushering in a New Era of Brand Purpose
Before the COVID-19 crisis, we were already seeing consumers gravitating towards purpose-driven brands (especially among Gen Z consumers). But now, this crisis could potentially enshrine brand purpose and cause marketing…
What Is Cause Marketing, and How Does it Drive Brand Loyalty?
While cause marketing isn’t new, it is taking the stage in a brand-new way. 2020 is ushering in a new era of marketing, in which brands and the causes they…
The Ultimate Guide to Marketing to Gen Z
Introduction As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. Our economy, our culture,…
So, What Will On Campus Advertising Look Like in the Fall?
Brands crafting on campus marketing campaigns to reach college students in the fall have their foot between the gas and the brakes right now as we are all slowly peeking our…