Before the COVID-19 crisis, we were already seeing consumers gravitating towards purpose-driven brands (especially among Gen Z consumers). But now, this crisis could potentially enshrine brand purpose and cause marketing…
While cause marketing isn’t new, it is taking the stage in a brand-new way. 2020 is ushering in a new era of marketing, in which brands and the causes they…
Introduction As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. Our economy, our culture,…
Brands crafting on campus marketing campaigns to reach college students in the fall have their foot between the gas and the brakes right now as we are all slowly peeking our…
Gen Z is gearing up to be the largest consumer audience at 151.1B, wielding over $265.6B in collective spending power. And if your brand hasn’t already invested in learning Gen Z consumer habits, now is more important of a time to…
From virtual tours to delayed admission: how coronavirus impacts students Princeton, NJ – March survey results by Thinking Cap Agency, a media partner for university enrollment marketing and Refuel's sister agency, show…
A global pandemic. Jittery markets. Nothing on store shelves except chocolate hummus. None of us imagined that this new year would lead to worldwide cancellations and effective-immediately work from home policies – but here we are. And when it comes…