How to Market to Veterans
The military is a very special community, made up of 42 million military personnel and veterans worldwide and wielding $1.2T in spending power. This audience is composed of active duty…
Understanding the Military Audience in their Military Transition to Civilian Life
The military community in the United States is a close-knit one. Data shows that military service members and their families have close ties to the military community—which can make the…
How to Advertise your Brand During Military Appreciation Month
For decades, Refuel Agency has worked closely with the special Military + Veteran audience in the U.S., and we’re honored to share our expert tips on how to show your brand’s appreciation…
6 Examples of Brands That Got Military Advertising Right
The United States military community is a thriving pulse of our country -- these are the men and women who dedicate their lives to serving our country and keeping us…
The Military Car Buyer Journey: From Discovery to Purchase
At Refuel Agency, we invest in our proprietary research to discover what makes our audiences tick -- what their lives are like, how they consume media, what they believe, and…
If You’re Wondering What Authentic Military Marketing Looks Like, This Is It
The military consumer knows a thing or two about commitment -- and commitment was on full demonstration in the making of an innovative campaign that blended authentic storytelling with new…
Military Discounts Drive Brand Loyalty. Here’s How to Implement Yours
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, to drive sales, and to improve brand loyalty. We know that customer discounts are an effective marketing…
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