The military consumer knows a thing or two about commitment -- and commitment was on full demonstration in the making of an innovative campaign that blended authentic storytelling with new…
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall African American spending power. Though Black consumers make up 14% of the total US…
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, to drive sales, and to improve brand loyalty. We know that customer discounts are an effective marketing…
While cause marketing isn’t new, it is taking the stage in a brand-new way. 2020 is ushering in a new era of marketing, in which brands and the causes they…
A summer full of uncertainty has come to a close and kids have headed back to school. Well, sort of. While the school year has begun for most children across…
Introduction As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. Our economy, our culture,…
The sheer number of marketing channels available to reach customers today makes tracking your customer’s buyer journey a challenging task. That’s where an omnichannel marketing strategy comes into play – a strategy…