How to Reach the Hispanic Market on Social Media
Marketers often turn to social media to connect with their target audiences, and those looking to market to the Hispanic consumer audience are no different. Social media plays an integral…
3 Reasons to Include Local Media in Your Multicultural Marketing Strategy
It’s 2021 and if your brand hasn’t implemented a strategic plan for advertising to multicultural audiences, then you’re lagging behind the curve. The face of America is changing—Gen Z is…
6 Ways to Create Authentic and Engaging Hispanic Advertising Campaigns
The U.S. Hispanic consumer audience is a thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying power. But despite this consumer segment’s size and…
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How to Launch An Authentic Black History Month Marketing Campaign [With Examples]
Brands this year have hit the ground running to meet their business goals -- one of which, for many, is to grow your business and start attracting more diverse and…
African American Consumers Are Driving Change in These 3 Markets
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall African American spending power. Though Black consumers make up 14% of the total US…
3 Things Smart Marketers Know About Young Black Consumers
The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…
6 Examples of Brands Who Got Multicultural Marketing Right
The face of America is changing – Gen Z is the most multicultural generation to date. We’ve explained in a previous post why your general market message isn’t making the…
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