2018 Military Explorer Market Research Study
Marketing to the Military? We are excited to announce that the 2018 installment of our own Military Explorer™ has just been released! New, in this year’s study, we have added in Active Duty Spouses and Military Retirees. Now we can examine Active Duty, Active Duty Spouses, Veterans and Military Retirees and how each of these audiences consume media, shopping, financial usage, higher education and employment plans, advertising perceptions and much more.
WHAT’S IN THE REPORT?
- Military Demographics
- Spending Power
- Media Consumption
- Digital Media Usage
- Technology Preferences
- Brand Loyalty & Purchase Decisions
- Insurance & Financing Services
- Military Life
- Life After the Military
- Most Effective Military Advertising and Marketing Tactics
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Take a look at some of the key findings from Military Explorer in the infographic below: