% | Multicultural Marketing | Refuel Agency

Case Study – beIN Sports

Title

Refuel Scores Big with Hispanic Market for El Clásico on beIN Sports Network

Client

beIN Sports

Industry

Media

Audience

Multicultural: Hispanic

Challenge

beIN Sports sought to reach U.S. Hispanic audiences through traditional print media to advertise a culturally significant soccer match between Barcelona and Real Madrid.

Key Results

Across 12 major Hispanic markets, Refuel was able to reach 13 million Hispanic readers through publishing in 24 bilingual Spanish publications.

Insights

With data from our proprietary Multicultural Explorer, we know that nearly half of Hispanic audiences cite Hispanic newspapers as their most trusted source for advertising products and services. Additionally, more than one-third of those Hispanic consumers took the desired action of purchasing a product or service after viewing a printed ad. Using this data and our exclusive publication partnerships, Refuel was able to successfully market one of the most highly anticipated international soccer matches of the year.

About beIN Sports

beIN sports is the fastest growing network in the United States showing American, European, and Latin American live matches that can’t been seen on other channels. View all things sports from live games to general sports news through TV, online, and mobile streaming.

Omni-Channel Solutions

Knowing that Refuel Agency has the corner on the market for Hispanic audiences, our multicultural marketing specialists used our extensive traditional media network to reach consumers. Our team deployed a 360° print campaign including USA Today and various local Hispanic newspapers to successfully market the soccer game to users across the United States and Puerto Rico. Using our exclusive advertising partnerships, we were able to create 13M impressions specifically to Hispanic audiences across 12 major markets.

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